15.05.2008
Ad hoc announcement in accordance with §15 WpHG
Metzingen, May 15, 2008 - 8:14 PM

Claus-Dietrich Lahrs will be new CEO of HUGO BOSS

Metzingen. Today, the Supervisory Board of HUGO BOSS AG has resolved on the appointment of Claus-Dietrich Lahrs as member of the Managing Board and CEO of HUGO BOSS AG. It is intended that the appointment becomes effective already as of August 1, 2008. Currently, Claus-Dietrich Lahrs is still managing director of Christian Dior Couture. For a total of 12 years the internationally experienced manager has been active for the biggest global luxury group Christian Dior/Louis Vuitton Moët Hennessy (LVMH).

Metzingen, May 15, 2008

The Managing Board

HUGO BOSS AG
Dieselstrasse 12
72555 Metzingen
Germany

Issuer’s information/explanatory remarks concerning this ad-hoc-announcement:

New Chief Executive Officer of HUGO BOSS

Metzingen, May 15, 2008. Today, the Supervisory Board of HUGO BOSS AG has resolved on the appointment of Claus-Dietrich Lahrs as member of the Managing Board and CEO of HUGO BOSS AG. It is intended that the appointment becomes effective already as of August 1, 2008.

Currently, Claus-Dietrich Lahrs is still managing director of Christian Dior Couture. For a total of 12 years the internationally experienced manager has been active for the biggest global luxury group Christian Dior/Louis Vuitton Moët Hennessy (LVMH).

Dr. Giuseppe Vita, Chairman of the Supervisory Board of HUGO BOSS AG: “Claus-Dietrich Lahrs is the ideal choice for the position of CEO of HUGO BOSS AG. He is experienced in brand management in the premium and luxury segment of the fashion industry, he is internationally acting and he is a manager with great sales expertise. In total, he brings all management skills to the table in order to move HUGO BOSS to the next level of success together with the other members of the Managing Board. We wish him good luck.”

Claus-Dietrich Lahrs looks back to 12 successful years with Christian Dior/LVMH, the biggest luxury goods group in the world with an annual turnover of 16.5 billion Euro.

Since end of 2003 he has been managing director of Christian Dior Couture. With 3,000 employees the fashion arm of the Christian Dior group generated sales of 800 million Euro in 2007. Since 1997 Lahrs has been managing director of Louis Vuitton Deutschland for the brands Louis Vuitton, Loewe, Céline and Kenzo and since 2000 he has steered the businesses of Louis Vuitton in the US and Canada as a president/CEO. Prior to his move to Christian Dior/LVMH, Lahrs had been for five years with the globally acting Richemont group where he was responsible for sales and marketing of the Cartier brand in Northern Europe. His professional career started out in 1990 with Delton AG, a holding company of the Quandt group. Claus-Dietrich Lahrs went to business school at Bochum, Cologne and Paris.

Claus-Dietrich Lahrs: “HUGO BOSS is a great company acting in a true growth market. For me, the appointment as CEO of HUGO BOSS AG comes as the fulfillment of a life's dream. I look forward to coming into a powerful team, an outstanding market position and a plenitude of entrepreneurial opportunities. Together with all employees we can develop the strength of HUGO BOSS even further and continue the growth story. I will use my experiences and contacts in the fashion industry to actively participate in such drive. It is my goal to generate even more international brand awareness in the big growth markets of Asia and the Americas. In that respect HUGO BOSS has a great potential in all product categories.”

This document contains forward-looking statements that reflect management's current views with respect to future events. The words "anticipate," "assume," "believe," "estimate," "expect," "intend," "may," "plan," "project," "should," and similar expressions identify forward-looking statements. Such statements are subject to risks and uncertainties. If any of these or other risks and uncertainties occur, or if the assumptions underlying any of these statements prove incorrect, then actual results may be materially different from those expressed or implied by such statements. We do not intend or assume any obligation to update any forward-looking statement, which speaks only as of the date on which it is made.