HUGO BOSS is one of the market leaders in the upper premium segment of the global apparel market. It focuses on developing and marketing of premium fashion and accessories for men and women. Headquartered in Metzingen, the company generated with almost 14,000 employees net sales of EUR 2.8 billion in fiscal year 2015, making it one of the most profitable listed apparel manufacturers in the world.
The fascinating brand world of HUGO BOSS comprises the collections of BOSS, BOSS Orange, BOSS Green and HUGO. The brands cover a comprehensive product range encompassing modern apparel, elegant eveningwear and sportswear as well as shoes and leather accessories. Licensed fragrances, eyewear, watches, children’s fashion, home textiles and writing instruments round out the ranges.
The reputation of the BOSS core brand shapes the overall perception of the brand portfolio as a whole. For this reason, the Group is focusing brand communications even more intensively on its core brand than in the past. Apart from traditional marketing instruments such as print and out-of-home media, it increasingly reaches the relevant target groups using digital channels. Retail marketing activities aimed at the established flagship store portfolio, fashion shows and sponsorships continue to play important roles.
Sports sponsorship activities focus on premium sports such as Formula 1, golf, sailing and soccer that are an ideal way to convey brand values such as dynamism, perfection and precision. In its arts sponsorship activities, HUGO BOSS underscores the common ground that art and fashion share with respect to design, aesthetics and creativity. The Company emphasizes these attributes further with high-profile fashion events in the world’s fashion capitals that raise the desirability and acceptance of the Group’s brands among key target groups, while adding emotional appeal to the HUGO BOSS brand world.
Over the last few years, HUGO BOSS has expanded its own retail business significantly. The number of points of sale owned by the Group rose to 1,113. These include freestanding stores operated by the Group in prime locations, shop-in-shops operated by the Group on multibrand retail space and factory outlets. The e-commerce business also grew in importance in 2015, with customers from a total of 11 countries – Germany, Great Britain, France, Spain, Italy, the Netherlands, Belgium, Austria, Switzerland, the US and China – now able to order the collections via the online store. Further expanding this sales channel and linking it to the bricks-and-mortar retail stores was one of the Group’s most important projects in 2015, and should enable HUGO BOSS to offer its customers an even more convenient shopping experience in the future.
In fiscal year 2015, 60% of Group sales were generated in the own retail business. Wholesale business contributed 38% to Group sales at around 6,450 wholesale points of sale. The remaining two percent of sales were generated from licenses.
Apart from prototypes, sample pieces and individual orders, the Metzingen site mainly produces suits, jackets and trousers in small series. This is also where HUGO BOSS tailors its Made to Measure suits. Additional own production facilities are located in Izmir (Turkey), Radom (Poland) and Morrovalle (Italy). By using its own production facilities, the Group secures critical expertise while enabling the further development of quality standards as well as an optimal goods availability.
In addition, for selective product groups, HUGO BOSS conducts business with a network of trusted and carefully selected partners worldwide who provide long-lasting expertise of textile processing and modern technologies. These partners not only meet the Company’s high quality standards but comply with internationally recognized labor and social standards. To ensure the compliance of these standards regular audits are conducted by both the Company’s own auditors and external, experienced service partners.
HUGO BOSS AG
Phone: +49 7123 94-0
Fax: +49 7123 94-80259