In its partnership with the Vitra Design Museum in Weil am Rhein, HUGO BOSS is celebrating the creative affinity of the company with the Bauhaus. The extensive exhibition "The Bauhaus #itsalldesign" vividly documents the movement’s continuing importance and relevance. In addition to historic Bauhaus pieces, the show presents works by today’s artists that reference the Bauhaus. Artistic Director Jason Wu also regards the world renowned art and design movement as a key source of inspiration for his BOSS Womenswear collections. Thus a work by Jason Wu is also on display.
The exhibition has been open from September 26, 2015 to February 28, 2016 at the Vitra Design Museum in Weil am Rhein. At the moment it is on tour throughout the world. Right now it can be seen at the Tel Aviv Museum of Art in Tel Aviv from October 15, 2016 until January 7, 2017.
The exhibition "Konstantin Grcic – Panorama", which is being held in conjunction with the Vitra Design Museum in Weil am Rhein, marks one of the most recent art projects sponsored by HUGO BOSS. It is also the largest solo exhibition to date dedicated to the German designer and his work. Four atmospheric spaces reference the past and present, reality and fiction. The questions posed revolve around inspiration and innovation, the challenges of the present – and the revolutionary changes in design and technology that could shape tomorrow’s world.
Supporting international exhibitions of contemporary art has played a pivotal role in the cultural engagement of HUGO BOSS from the very beginning. To date, these have presented works by Ross Bleckner (1995), Georg Baselitz (1995 and 1996), Dennis Hopper (2001), James Rosenquist (2003), Olafur Eliasson (2005) and Josephine Meckseper (2007).
In 2012 HUGO BOSS sponsored the very first solo exhibition of the American artist Jeff Koons at a Swiss museum, namely Fondation Beyeler in Riehen near Basel. As early as 1997 the Group had brought his famed flowering PUPPY to Bilbao for the opening of the Guggenheim Museum there. The living sculpture’s upkeep continues to be supported by HUGO BOSS.
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