In January 2015 HUGO BOSS and the MERCEDES AMG PETRONAS FORMULA ONE TEAM started a new chapter in Formula One history. With this step both have been formally expanding their existing cooperation in 2014, extending the partnership into the brand’s Formula One team. HUGO BOSS is a long-standing supporter of Formula One and motorsports – like Mercedes-Benz – and has a wealth of experience in related sponsorship activities.
HUGO BOSS designs the high-performance teamwear for MERCEDES AMG PETRONAS that is used at Formula One circuits. The reigning World Champions also wear BOSS at official functions and en route to the world’s Formula One racing tracks.
Additionally, a Formula One-inspired “BOSS for Mercedes-Benz Collection” is presented twice a year, featuring sporty details and a unique look.
Prior to the cooperation with MERCEDES AMG PETRONAS HUGO BOSS had been sponsoring the McLaren Formula One racing team for 33 years – the longest partnership of its kind ever between a sponsor and a motorsports team.
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