Formula E

HUGO BOSS & Formula E

In December 2017 HUGO BOSS has entered into a new partnership with Formula E, the electric street racing series, as official apparel partner, building on the brand’s DNA of innovation and a longstanding connection with motorsport.

Formula E offers an action-packed racing experience on the streets of the world’s major cities. With a focus firmly on the future of motorsport, the unique series is a platform for the development of electric vehicle technology, refining the design, functionality and sustainability of electric cars while creating an exciting global entertainment brand.

A first glimpse of the partnership came at an exclusive event in Hong Kong on December 1 for the season-opener weekend - round one and two of the 2017/18 FIA Formula E Championship

Formula E World Champion Lucas di Grassi, Formula E CEO Alejandro Agag and HUGO BOSS AG CEO Mark Langer

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