The biggest challenge

On November 6, 2016, British skipper Alex Thomson embarked aboard the new HUGO BOSS yacht upon one of the toughest sporting challenges in the world, the Vendée Globe. The solo, non-stop unassisted race around the globe begins and ends in Les Sables d’Olonne, France, and is often termed the "Everest of Sailing". Follow Alex on his unique black HUGO BOSS boat whilst he is rounding three Capes in a months-long race.

In 2013 Alex  Thomson finished the Vendée Globe in third place, this year he has his sights set firmly on becoming the first Brit to win in the history of the race. “I hope to be crossing the finish line on board HUGO BOSS in first place. That would be an incredibly special moment not only for myself and my team, but for British sport as a whole.” Find out more here.


The partnership

Perfection, success and elegance: these are values HUGO BOSS shares with the sport of sailing. The partnership between the Group and the Alex Thomson team began in 2003 with the legendary Rolex Fastnet Race along the English coastline. In 2004 HUGO BOSS became the official lead sponsor of the racing team, marking an important milestone in their association. The IMOCA 60 yacht has been sailing under the BOSS logo ever since. In addition, HUGO BOSS outfits Alex Thomson and his team with high-performance clothing for every conceivable type of weather, and wardrobes them with high-fashion apparel for all of their formal events and functions.

To this day, the sponsorship of Alex Thomson numbers among the most successful and long-standing of its kind in sailing. 

The new ‘HUGO BOSS’ Yacht

Combining innovation, craftsmanship and engineering, the new yacht fuses modern design and performance. Launched in 2015 after two years in the making the boat is 5 percent lighter than the team’s previous racing yachts. World-renowned industrial designer Konstantin Grcic designed the boat’s unique aesthetic, which is the first entirely black sailing yacht in the world.

The stunt trilogy

Alex Thomson and his team have challenged the frontiers of the sport time and again. In the process, he has broken several world records. His "Keel Walk" (2012), "Mast Walk" (2014) and “Sky Walk” (2016) stunts have already thrilled more than 11 million fans on social networks around the globe.

You can find more sailing videos here.

The Success Story of Alex Thomson Racing: 

2016: New York Vendée Transat Race (third place)
2014: New York Barcelona Race (winner)
2013: Vendee Globe (third place), Fastnet (second place)
2012: West to east Transat record, 8 days, 22 hours, 8 minutes
2011: Transat B to B (fourth place), Transat Jaques Vabre (second place)
2008: Barcelona World Race (second place)

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