Equity Story

The HUGO BOSS equity story at a single glance

Reasons to invest in HUGO BOSS:

  • With the realignment of its brand portfolio, HUGO BOSS is focusing on two strong brands. Although the two brands are clearly distinguishable from each other in terms of their individual attributes and address different customer groups, they embody the same high values such as quality and fit, innovation and sustainability.

  • HUGO BOSS strives for growth, particularly in its own retail business. the Company has set itself the goal of increasing sales per square meter by 20% compared with 2016 to around EUR 13,000 per square meter by 2021. The realignment of the brand portfolio, the rollout of more services and the optimization of the retail network will all contribute to this growth.

  • HUGO BOSS will continue to work on the digitization of its business model. Omnichannel services will closely integrate the online store with the bricks-and-mortar business and create a seamlessly high-quality customer experience. The potential for digitizing the business model is to be harnessed along the entire value chain wherever this is economically viable.
  • HUGO BOSS is a responsible corporate citizen, creating value for its customers, partners, shareholders and employees, as well as for society as a whole.
  • HUGO BOSS offers an attractive dividend policy and intends to distribute 60% to 80% of Group net income in the form of dividends to shareholders. Strong cash flows enable value-creating investments and secure balance sheet strengths.      

Contact

HUGO BOSS AG
Corporate Responsibility
Dieselstrasse 12
72555 Metzingen
Germany

HUGO BOSS AG
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Dieselstrasse 12
72555 Metzingen
Germany

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72555 Metzingen

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72555 Metzingen
Germany

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72555 Metzingen
Germany

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72555 Metzingen
Germany

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Dieselstrasse 12
72555 Metzingen
Germany

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Dieselstrasse 12
72555 Metzingen
Germany

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72555 Metzingen
Germany

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Dieselstraße 12
72555 Metzingen
Germany

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Dieselstrasse 12
72555 Metzingen
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Dieselstrasse 12
72555 Metzingen
Germany

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HUGO BOSS AG
Dieselstrasse 12
72555 Metzingen

Phone: +49 7123 94-0
Fax: +49 7123 94-80259

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