8. July 2015
Press Releases – Sponsorships & Partnerships, Press Releases – Sponsorships & Partnerships, Pressemitteilungen Sponsoring & Kooperationen
Metzingen/Weil am Rhein, July 8, 2015 - In its capacity as global sponsor, HUGO BOSS is supporting the ‘Das Bauhaus #allesistdesign’ exhibition at the Vitra Design Museum in Weil am Rhein, Germany. From September 26, 2015 to February 28, 2016, the musem will be presenting an array of previously unseen exhibits from its own collection along with significant pieces from private collections and exhibition houses worldwide. Over and beyond this, the project documents the Bauhaus movement’s development and the societal models which it advocated, while revealing their surprising up-to-dateness.
"No other cultural institution is integrated so closely with the HUGO BOSS identity than Bauhaus. As a symbol of clarity, stringency and precision, it also plays a pivotal and inspiring role for our collections," explained Dr. Hjördis Kettenbach, Head of Cultural Affairs at HUGO BOSS. As such the exhibition plays a special role in the Group’s scant two decades of Arts Sponsorship.
‘Das Bauhaus #allesistdesign’ examines the legendary institution in light of current trends while creating the first-ever overview of the Bauhaus’ philosophy of design. The show includes works by designers and artists such as Marianne Brandt, Marcel Breuer, Lyonel Feininger, Walter Gropius, and Wassily Kandinsky. Current contributions are from Olaf Nicolai, Adrian Sauer, Enzo Mari, Norman Foster, Open Desk, Konstantin Grcic, Hella Jongerius, Alberto Meda, Olaf Nicolai and Jerszy Seymour. Selected pieces from the BOSS Womenswear Collection form part of the exhibition as well. These illustrate the importance of Bauhaus as a source of inspiration for Jason Wu, Artistic Director BOSS Womenswear.
Further information on HUGO BOSS can be found at hugoboss.com.
If you have any questions, please contact:
Gerd von Podewils
Senior Vice President Global Communication
Phone: +49 7123 94-2375
Fax: +49 7123 94-80237
Dr. Hjördis Kettenbach
Head of Cultural Affairs
Phone: +49 (0) 7123 94-2304
Fax: +49 (0) 7123 94-80237
HUGO BOSS AG
Phone: +49 7123 94-0
Fax: +49 7123 94-80259
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