14. September 2016

BOSS Womenswear to unveil Spring/Summer 2017 runway collection

Press Releases - Fashion

BOSS Womenswear to unveil Spring/Summer 2017 runway collection

Metzingen, September 14, 2016. Artistic Director Jason Wu’s sixth collection for BOSS Womenswear will be revealed at New York Fashion Week today.

580 invited guests will attend the highly anticipated runway show at the Skylight Clarkson North in Manhattan at 2:15pm EDT. Within a raw, industrial space, the backdrop to the catwalk has been transformed with a wall of lights in the collection’s colors of electric blue, scarlet and bright forest green.

The event will be streamed live on hugoboss.com/fashionshow and will also be covered on Instagram Stories by model Karlie Kloss, and on Facebook Live by fashion influencer Andy Torres. Both Karlie and Andy will give unique, personal insights into their show experience, including exclusive backstage coverage.

Present on the star-studded front row will be fashion models and influencers Toni Garrn, Pernille Teisbaek, Camille Charrière, Romee Strijd and Cameron Dallas, among others.
Taking the primary colors and architectural lines of artist David Hockney’s pool series as his starting point, Wu has created his most vibrant collection yet. Among the beautifully crafted new designs will be a limited-edition bag, the BOSS Bespoke Soft. The bag will be available to buy online and in selected stores around the globe the moment the show concludes, as HUGO BOSS embraces the “See now, Buy now” concept.

Every look will also be captured in 360 degrees backstage in a unique room placed just before the entrance to the runway, and shared on the brand’s YouTube and Facebook channels shortly after the event, offering a unique, up-close look at the new designs.

“The collection presented today is a statement of the modern yet timeless style the brand stands for,” says Ingo Wilts, Chief Brand Officer HUGO BOSS. “With every design, we aim to meet the needs of a modern woman’s lifestyle. Based on this principle, we will continue building our womenswear business in the years to come.”

Watch the BOSS Womenswear Spring/Summer 2017 show live at:

Further information on HUGO BOSS can be found at hugoboss.com.

If you have any questions, please contact:

Dr. Hjördis Kettenbach
Head of Corporate Communications
Phone:  +49 7123 94-83375
Fax:      +49 7123 94-80237

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