WE LOVE FASHION,
WE CHANGE FASHION.
As an international fashion and lifestyle company we have a definite responsibility. Our actions have a global impact in many areas — first and foremost, on the health of our planet.
Overconsumption and waste of resources, water scarcity, and pollution as well as CO2 emissions are major issues currently driving our industry. We want to make a difference: for us, sustainability means caring for a planet free of waste and pollution.
Our sustainability strategy reflects this commitment in five strategic pillars.
Alongside our strategic focus, we are of course continuously working on a strong environmental, social and governance core in the areas PRODUCT, PEOPLE and PLANET.
PRODUCT – long-lasting products that meet high social and ecological standards
PEOPLE – social well-being along our entire value chain
PLANET – production processes that are environmentally friendly and conserve resources
This commitment is a significant part of our CLAIM 5 strategy, which sets the path to our our goal of becoming one of the top 100 global brands and, also, of adding value, to society and to the planet. For more information, visit the respective pages on the sustainability section of our website.
Sustainability is a path that we started on a long time ago, and a path we are consistently pursuing. With clearly defined sustainability goals, we are able to generate measurable added value as a company as well as for our environment. From establishing a circular economy within our company to enabling more responsible production processes in our supply chain, and empowering our employees as well as our engagement in our foundation, we are dedicated to a sustainable future through a range of measures and projects.