Circular Design Strategy

Since 2009, the “Copenhagen Fashion Summit“ offers a platform for exchange on current sustainability issues in the fashion industry. Amidst the increasing scarcity of natural resources, this year's summit focused on circularity. The outcome of the summit was an industry-wide commitment to promote the collection, reuse and recycling of garments and footwear. Along 63 other fashion companies and corporations, HUGO BOSS has signed the Global Fashion Agenda’s “2020 Circular Fashion System Commitment” and hence committed itself to take steps towards a circular fashion industry. As part of the Call to Action, HUGO BOSS sets itself targets for 2020 in at least one of the following categories:

  • Action Point 1: Implementing design strategies for cyclability
  • Action Point 2: Increasing the volume of used garments collected
  • Action Point 3: Increasing the volume of used garments resold
  • Action Point 4: Increasing the share of garments made from recycled textile fibres

Signatories have to report progress on an annual basis.

The commitment to promote the principle of recycling in the textile industry is a long-term concern for us. In order to achieve this goal, a large number of innovations (e.g. in the design phase or the refinement of raw materials) are necessary in the individual steps of the textile value chain. Companies are also encouraged to increase their customers' awareness of this issue.

In a first step, HUGO BOSS has defined the following four targets within the Action Point 1 in order to have a design strategy for cyclability in place, enabling re-use, upcycling and recycling:

Targets
1By 2020, HUGO BOSS will apply circular design principles based on industry guidance in every HUGO BOSS design brief starting with the Spring/Summer 2020 collection.
2By 2020, HUGO BOSS will run regular training sessions on circularity, recyclability and the use of sustainable materials, for everyone involved in the design, development and sourcing process.
3

By 2020, HUGO BOSS will establish a comprehensive digital library, available to all employees, providing information on:

-Materials and fibers that enable recyclability and circularity.

-Dyeing, treatment and finishing processes that enable recyclability and circularity.

4By 2020, HUGO BOSS customers will have access to more detailed information that will help them care for their products correctly, and in doing so prolong the garments' lifespan.

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