Bad Urach Dialog

Since 2016, HUGO BOSS is organizing the international “Bad Urach Dialog” and different stakeholders are invited for a mutual exchange to the Monestary Bad Urach. In the last two years, around 20 external stakeholders as well as internal experts of different departments at HUGO BOSS attended the event, including Mark Langer, CEO of the HUGO BOSS AG, and further representatives of the management.

Aim of the “Bad Urach Dialog” is to provide an opportunity for relevant stakeholders and organizations to present their perspectives and feedback regarding the sustainability activities of HUGO BOSS and to discuss these topics with the people responsible for sustainability at HUGO BOSS.

The Dialog series takes place annually. It is an essential cornerstone of the strategic sustainability management at HUGO BOSS.

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The second Bad Urach Dialog provided the opportunity to assess the activities of the past months. Updates were given focusing on the topics discussed at last year’s Dialog: further engagement in cooperations and sustainable initiatives, more transparency in the supply chain as well as product innovation. In small workshops, current topics such as Circular Economy, Industry 4.0 and the Materiality Analysis of HUGO BOSS were discussed.

Key takeaways from the Dialog were:

  • Transparency and the continuous exchange with stakeholders are fundamental to enhance credibility, to underline the importance of sustainability as well as to strengthen trust in the brand and to make the dialog for all parties involved more profitable
  • By joining initiatives like the ZDHC, the BCI or the LWG (for detailed information see External Collaboration) important foundation stone for the further development in the areas sustainable products and materials were achieved
  • By focusing on relevant topics, it is possible to raise the impact of activities and to sharpen the sustainability profile

At the first Bad Urach Dialog in 2016, the Materiality Analysis, cooperations with universities and initiatives as well as the existing expectations of customers were discussed in small groups. The open exchange provided valuable and constructive ideas for the further development of the sustainability strategy. 

Key takeaways from the Dialog were:

  • A focus of the sustainability activities to clearly defined priorities in order to strengthen profile and influence
  • Cooperation and alliances foster an open exchange, transparency as well as the impact of initiatives
  • Innovation as a means to develop viable products and increase customer service
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