“We have a lot to offer to our customers – our collections are just the beginning.”

When you listen to Philipp Ochmann speak about his job, you realize that the North Rhine-Westphalian knows exactly what he is talking about. As a manager in customer relationship management (CRM), he creates special customer experiences. He describes himself as a fan of the brand. With energy and ingenuity, he and the CRM team develop the services and programs aimed at transforming customers into brand devotees – preferably permanently.

About bits, bytes, and business

The trend toward personalized service is increasing. How can HUGO BOSS delight its customers, win them over, and inspire them during their shopping experience? Answering this question demands creativity when the analytical part is done, Philipp explains. “Data analytics” sounds dry, but it’s very informative. “I think that part of my work is really exciting. The insights we get from the data let us draw valuable conclusions as to what customers expect and want from us.”

New questions arise constantly, creating challenges that weren't there before. Our customer's needs evolve continuously. For us in CRM, that means we always have to stay a step ahead.
– Philipp

Listening is important

“For me, there is no ‘typical’ day at HUGO BOSS.” On the CRM team, he serves as the liaison to the subsidiaries and often has contact with colleagues on-site. He regularly visits the markets and stores or meets with store employees in Metzingen. Listening to what they have to say and receiving their feedback is important to him. “New questions arise constantly, creating challenges that weren't there before.” All this helps him continue to develop and optimize existing measures and activities. There is never a dull moment in CRM. “That matches my personality – I’m always on the go, too, and need new impetus.”

About London, Michael Jackson, and glamor

Philipp is proud when an activation or event goes well. “My absolute highlight was the opening of the exhibition ‘Michael Jackson: On the Wall’ in London, which was sponsored by HUGO BOSS. I had the honor of accompanying our customers there and I think we were able to give them a very special experience.” He even got to see two of the VIP guests, Brooklyn Beckham and actor Adrien Brody, close up. “That doesn’t happen every day.”

“Strong team spirit and a relaxed atmosphere”

He also did his apprenticeship in commercial business management at HUGO BOSS. The company supported him a lot from the beginning, he says, and he felt at home right away. “The working environment is very relaxed and trusting.” The flat hierarchies surprised him. “Everyone can contribute.” He thinks working on a team is especially important. He and a few other colleagues play soccer regularly on the company’s own soccer field. Philipp has also been studying on the side for a year, to earn his bachelor’s degree. He appreciates the support he is getting from the company, which worked with him to devise his own personal development plan.

Creating the future of the fashion industry
Our digital team is driving digitalization at HUGO BOSS forward with great strides. They’re developing and testing new processes and tools, providing input for important future topics, and unleashing optimization potential along the entire value chain.