HUGO x Liam Payne
HUGO and singer-songwriter Liam Payne share a love of music and contemporary style. The result of the collaboration: the exclusive HUGO x Liam Payne capsule collection, which is inspired by his personal look. In addition to the jointly-developed HUGO x Liam Payne capsule collection, he is the face of the brand’s bodywear line, the eyewear collection as well as the HUGO Man and HUGO NOW fragrances.