Porsche and HUGO BOSS have been cooperating since early 2019. In addition to their regional roots, both companies are united by their high standards of innovation and perfect design.
The collaboration includes the development of a joint capsule collection and Porsche Motorsport's commitment as a team partner. With the debut of the legendary car manufacturer in the all-electric racing series, BOSS is also the official outfitter of the entire Porsche Formula E motorsport team.
The result of the shared passion for innovative design is a joint collection of clothes and accessories inspired by the clear lines of Prosche’s sports cars. New collections will be launched twice a year. The face of the campaign is former racing driver Mark Webber.