PORSCHE x BOSS

Two global players, one partnership

Porsche and HUGO BOSS have been collaborating since early 2019. In addition to their regional roots, both companies are united by their high standards of innovation and perfect design.

The collaboration includes the development of a joint capsule collection and Porsche Motorsport's commitment as a team partner. With the debut of the legendary car manufacturer in the all-electric racing series, BOSS is also the official outfitter of the entire Porsche Formula E motorsport team.

The result of the shared passion for innovative design is a joint collection of clothes and accessories inspired by the clear lines of Porsche’s sports cars. New collections will be launched twice a year. The face of the campaign is former racing driver Mark Webber.

I’m really proud to be a BOSS ambassador. It’s even more exciting to be the face of their collaboration with Porsche, who I have had a long and successful relationship with – on and off the track.

Mark Webber

Porsche x BOSS

The collection

Cool vehicle, cool outfit, cool guy. The charismatic Australian didn't have to be asked twice about the Porsche x BOSS capsule collection and brings his own style with him, just like in his motorsport days.

To the collection

The collection

To the collection