Chief Brand Officer (CBO),
responsible for Product Creation and Brand Management, License Management, Fashion PR and Global Advertising
Born in 1965 in the north-west German town of Leer, Ingo Wilts launched his career with an apprenticeship in visual marketing and fashion design. In 1991, he took up the post of Sportswear Assistant at Henri Vetter in Amsterdam, after which he joined the Bavarian company Miltenberger as a product manager for Daniel Hechter.
In 1997, he was appointed product manager for BOSS Black at HUGO BOSS AG. Two years later, he became the product manager for sportswear at Joop in Hamburg before heading back to HUGO BOSS in 2000. There he held various positions within creative management before taking up the position of Senior Vice President BOSS Black, BOSS Selection & BOSS Green in 2009. Later that year, he was appointed Creative Director at Kenneth Cole in New York, where he stayed until joining Elie Taharie as Director Women’s and Men’s Design in 2012.
Having served as Creative Director Menswear at Tommy Hilfiger in Amsterdam for a year, he returned to HUGO BOSS to become Senior Vice President Menswear in July 2014. In the same year, he was appointed Global Creative Director at Tommy Hilfiger.
In August 2016, Ingo Wilts became a member of the HUGO BOSS Managing Board with responsibility for Brand Management, License Management, Fashion PR and Global Advertising.