Chris Hemsworth – our new BOSS global brand ambassador – reflects the new profile of the BOSS man in this changing world and a new definition of one of our core values: success.
An actor, entrepreneur, family man, and keen surfer with a passion for nature, Hemsworth embodies a modern and multifaceted vision of success – one that is authentic and approachable. Like our customer, he may wear a T-shirt more frequently than a sharply cut suit – but both represent an aspect of who he is, and both pieces should be uncompromising in terms of quality and style.
Fashion never stands still. And neither do we. The future is casual – and we are ready to lead the way into a whole new era of dressing well.