MIRROR MIRROR ON THE WALL
A shoppable kiosk on the wall acts as a showcase for current campaign videos and fashion shows, giving the BOSS man and BOSS woman inspiration to build a head-to-toe key look. With a simple touch, the digital kiosk displays an interactive screen through which the customer accesses the latest styles both in-store and online. With the company of a helpful assistant, the shopper can try on a pair of authentic jeans, but click the screen to find different colors, washes and sizing options. The kiosk doubles as a full-length mirror, giving an array of possibilities to create an ensemble, and to find inspiration for accessories, shoes and outerwear.
BLENDING THE BEST OF ONLINE AND OFFLINE
What’s more, the light-filled store is designed with digital tables for browsing the collections at leisure. The customer orders and pays at the counter, choosing delivery either to store or their address. The sales assistant can build a profile of the customer and offer the perfect product, even if it is not available immediately in store.