Arts Sponsorship

Exterior view Vitra Design Museum photo: © Vitra Design Museum, Mark Niedermann

Contemporary art is an integral component of the HUGO BOSS corporate culture. Providing fresh impulses, it nurtures tolerance and a spirit of innovation. Based on this conviction, HUGO BOSS has invested much effort and energy in its international arts sponsorship role since 1995. Today the Group counts many internationally renowned museums among its partners.

The cooperation with the Solomon R. Guggenheim Foundation launched in 1996 marks a milestone in the Group’s art engagement. Together with this body, HUGO BOSS awards the globally acclaimed HUGO BOSS PRIZE every two years. In 2013 the accolade was companioned by the new HUGO BOSS ASIA ART Award.

In addition, the Group regularly supports various projects and exhibitions in the field of contemporary art.

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