Exhibitions & Projects

© Laser Lake Observatory, Phoenix Arizona, 2017

Night Fever. Designing Club Culture 1960 - today

From March 17, 2018, until September 9, 2018, HUGO BOSS is sponsor of the exhibition “Night Fever. Designing Club Culture 1960 - today" at the Vitra Design Museum in Weil am Rhein, Germany. The event marks the first large-scale examination of the relationship between club culture and design.Every day is an encounter with fashion and art, these expressions epitomise our cultural lifestyle and reflect our zeitgeist in kaleidoscopic ways. We, as a company, like to foster the interaction between these two disciplines; we also draw inspiration for our own creativity from partnerships with leading art and culture institutions such as the Vitra Design Museum.

Installation view Vitra Design Museum "Night Fever. Designing Club Culture 1960 - today", 2018, © Vitra Design Museum, photos: Mark Niedermann (1+2); Timothy Hursley, Garvey Simon (3)

The exhibition will answer questions such as what explains the allure of legendary clubs like New York’s Studio 54 or the Palladium? What roles do design, music, architecture, fashion, and lighting play in this context?

Club culture has been an important channel for the expression of cultural identity in recent decades, allowing the breaking with existing structures the emergence of new trends. Particularly in the fashion world, the influence of legends of the disco and nightclub culture is still present.

Installation view Vitra Design Museum "Night Fever. Designing Club Culture 1960-today", 2018, © Vitra Design Museum, photo: Mark Niedermann

Moreover, the nightclub is one of the most important design spaces in contemporary culture. Since the 1960s, nightclubs have been providing designers all over the world with opportunities and inspiration.

Installation view 'An Eames Celebration' © Vitra Design Museum, Photo: Mark Niedermann

From September 30, 2017 through February 27, 2018, HUGO BOSS is supporting the comprehensive retrospective "An Eames Celebration" as part of its long-standing partnership with the Vitra Design Museum in Weil am Rhein, Germany. Featuring an array of original works and companioned by a multifaceted event program, four separate exhibits pay eloquent tribute to the wide-ranging achievement of the legendary designer duo and present their work in unprecedented detail to a public audience.

Charles and Ray Eames rank among the most versatile and influential designers of the 20th century. Straddling numerous disciplines, the husband-and-wife team blazed new trails with their conceptual approach, ideas and iconic designs.

To mark the exhibition, HUGO BOSS created a limited collection of BOSS accessories. In addition to a tote bag, the unisex collection features a portfolio bag, a clutch and a card case. Confined to 125 items, the exclusive models were available worldwide from selected retail and online stores.

To celebrate the opening of the exhibition and the launch of the collection, HUGO BOSS and the Vitra Design Museum hosted an exclusive cocktail event in Berlin on October 4. During the evening, excerpts from previously unpublished video works that had been exhibited in Weil am Rhein were shown. The approximately 250 invited guests included stars such as Luke Evans, Daniel Brühl and Eva Padberg, along with leading figures from Berlin’s cultural and fashion scene.

A global visual merchandising campaign was run to coincide with the project. At selected flagship stores around the world, the windows were illuminated in a colorful vinyl look that matched the accessories collection, while chair sculptures gave customers a close-up experience of the Eames' legendary designs.

Follow the project at #BOSSarts, #EamesCelebration and hugoboss.com/inspiration.

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