BOSS Menswear Fall/Winter 2017 Fashion Show
New York/Metzingen, February 1, 2017. With a collection designed for the global traveler and focused on the fundamental elements of the brand, the BOSS Menswear show presented a man prepared for everything and ready to take on the world.
Adventures and explorers provide the direct inspiration. This approach, informed by a nautical influence, is combined with key foundations of BOSS Menswear – precise cuts and construction, and a love of detail – to create a collection that’s primed for the modern traveler. Tailoring sits at the heart of the collection. Each look is grounded with precision cuts and expert construction: the starting point of BOSS Menswear.
With its open and austere interior, the Skylight Modern served as a very fitting venue, creating a perfect blank canvas against which the collection could take center stage. A select group of some 160 guests, including actors Miles Teller, Édgar Ramìrez and Zachary Quinto, followed the intimate and exclusive presentation of the precision-crafted collection.
The event was streamed live on Instagram. Fashion blogger Marcel Floruss hosted a takeover of our Instagram story. In addition to showing his preparations for the event, he provided an exclusive peek behind the scenes that included snapshots and close-ups from the runway and snippets from the after-party. Images of key looks as well as videos are available on Facebook, Twitter and Pinterest.
For further details of the show, go to instagram.com/hugoboss
Further information on HUGO BOSS can be found at hugoboss.com and group.hugoboss.com.
If you have any questions, please contact:
Dr. Hjördis Kettenbach
Head of Corporate Communications
Phone: +49 7123 94-83377
Fax: +49 7123 94-80237