HUGO BOSS and Safilo renew eyewear license agreement

Metzingen, August 30, 2019.
HUGO BOSS and Safilo Group announce the renewal of their license agreement for BOSS and HUGO optical and sunglass collections through the end of 2025.


Angelo Trocchia, CEO of Safilo Group, says: “This renewal is built on the strength of a trusting and long-lasting business partnership. The BOSS and HUGO collections further reinforce our premium fashion proposition, giving us the opportunity to accelerate this segment’s expansion by offering our customers two powerful brands with extremely clear and relevant positions aimed at differing consumer targets and geographies, with products that translate the quality and style of the BOSS and HUGO brands.”


“We are delighted to continue our partnership in the eyewear category with Safilo. Over the years, Safilo has demonstrated that they understand our brand DNA perfectly, translating our values into a product which truly represents us,” says Chief Brand Officer, Ingo Wilts. “Safilo has the scale and the capabilities to implement our strategic vision to continually add value to our brands.” Highly successful global advertising and social media campaigns have flanked this partnership. The most recent one features British actor Henry Cavill as the face of the BOSS Fall/Winter 2019 Eyewear campaign.

Further information on the company can be found at For the latest news on our collections, visit

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