HUGO BOSS works continuously to conserve resources involved in the manufacture of its products, as well as enable their recycling at the end of their lives.
In its Circular Design Strategy, HUGO BOSS has defined clear targets for designing and manufacturing products that can be returned to the materials cycle after use, so valuable resources can be reused. In addition, we also optimize the design process itself: New technologies are continually reducing the number of prototypes needed. In many cases, new models are initially created as virtual 3D models on computers. This approach is so far along that we can even present complete collections to retail partners graphically in a digital showroom, avoiding the resource-intensive production of sample collections simply for the ordering phase.
In addition to reusability, the use of already recycled materials is playing an increasingly important role in choosing our materials – always subject to the requirement that they meet our quality demands and those of our customers, of course. At least 60% of padding for all our apparel lines and accessories has come from recycled materials for some time now, for example. We also use recycled materials for product packaging.
HUGO BOSS also strives to minimize production waste. We use intelligent cutting programs, for example, that calculate the best possible distribution of product components across the fabric, to waste as little as possible. The optimization at our own production site in Izmir was so successful that in 2017, the location was able to reduce consumption by 155,000 meters of fabric and trimmings compared to the previous year. Production waste can’t be prevented completely, however, so we try to make sensible use of it – for example, by offering giveaways such as key rings and wallets made from leather trimming waste.