Circular Design Strategy

Commitment to longer life cycles in the fashion industry
During the Copenhagen Fashion Summit 2017, HUGO BOSS signed the 2020 Circular Fashion System Commitment, which aims to create a sustainable circular economy in the fashion industry.

Circular design: circular economy for fashion

Currently, the fashion industry primarily has a linear direction: clothing is produced, worn, and disposed of. As a result, many valuable resources are lost and new resources are consumed constantly. That’s why HUGO BOSS will increasingly support circular design in future.

To date, a total of 94 companies have signed the industry-wide 2020 Circular Fashion System Commitment, in which they commit to promoting closed loops in the textile industry, together with HUGO BOSS. The life cycle of the products is extended by returning them to the material cycle at the end of their life, for example, through recycling.

To achieve this goal, the foundation must already be laid in the design phase. This phase determines whether recyclable materials will be used and whether a garment can be broken down into its individual components again at the end of its life. In its Circular Design Strategy, HUGO BOSS is focusing on integrating circular design principles in its collection briefings and train its employees for the design, development, and procurement processes accordingly by 2020.

Targets of the Circular Design Strategy

Circular design principles

By 2020, HUGO BOSS will apply circular design principles based on industry guidance in every HUGO BOSS design brief starting with the Spring/Summer 2020 collection.

Training courses

By 2020, HUGO BOSS will run regular training sessions on circularity, recyclability and the use of sustainable materials, for everyone involved in the design, development and sourcing process.

Digital media library

By 2020, HUGO BOSS will establish a comprehensive digital library, available to all employees, providing information on: Materials and fibers that enable recyclability and circularity, as well as dyeing, treatment and finsihing processes that enable recyclability and circularity.

Information for customers

By 2020, HUGO BOSS customers will have access to more detailed information that will help them care for their products correctly, and in doing so prolong the garments' lifespan.

Circular design for the next generation

“Same but different”
We aim to sensitize our young talents to sustainability topics. That’s why in 2017, we instructed fashion tailor apprentices to transform parts of previous collections into new products, under the motto “same but different” – a specific example of how versatile upcycling can be. Two pairs of jeans and a blazer were turned into a new denim jacket, trousers, and a pocket pouch. The project promotes the creativity among the apprentices and shows them how recycling can create special, unique pieces.

Circular design course at the New School’s Parsons School of Design

In collaboration with the renowned New School’s Parsons School of Design in New York, HUGO BOSS held a 16-week seminar on sustainable fashion design and innovation in 2018.

The students were given the assignment of developing a premium circularity concept for BOSS Menswear: Each team was instructed to create an outfit and a prototype, as well as a marketing and sales strategy. To promote exchange between the different disciplines, the project was open to students with a variety of specializations within the school, from fashion design to business administration. In conclusion, the winning teams were selected and awarded scholarships. They also had the opportunity to exhibit their final projects in HUGO BOSS stores in New York.

This course is part of the close partnership between HUGO BOSS and Parsons. The Group has awarded the HUGO BOSS Fashion Collection Prize, an extensive scholarship program for juniors and seniors in the BFA Fashion Design program, since 2014. For more information, see Society

Parsons School of Design
HUGO BOSS @ Parsons

Further topics

HUGO BOSS supports school and vocational education

Our partnership with Parsons isn’t the only collaboration aimed at supporting school and vocational education. HUGO BOSS is committed to supporting society and culture worldwide.

For more sustainable fashion

In addition to an extended life cycle, we focus on the selection of environmentally friendly materials and finishing processes to reduce the environmental impact of manufacturing.

Our vision for greater sustainability

The Circular Design Strategy is just one component of the comprehensive sustainability strategy that HUGO BOSS has developed together with the relevant stakeholders.