HUGO BOSS entered a special partnership with the renowned New School’s Parsons School of Design in New York in 2014. In this partnership, HUGO BOSS supported students with a scholarship program worth USD 250,000.
In addition to financial support, the company also provided valuable, real-life input: a joint workshop on sustainable fashion was held in 2017, for example, and in 2018 HUGO BOSS and Parsons designed a seminar on circular design. Here, students from a variety of specializations developed their own prototypes, marketing, and sales strategies for testing design for self-contained fabric cycles in the fashion industry.
As a result, the students not only gained valuable knowledge, but also got the opportunity to share ideas and experiences and build networks. Internships with HUGO BOSS also gave them an opportunity to contribute their passion for fashion and gather initial practical experiences.