An impressive work of art, a spectacular goal, a new record. Arts and sports tell captivating stories.
Thorugh our commitment to sports and arts, we strenghten the worldwide awareness and image of our brands and make them tangible even outside the fashion cosmos.
One cannot imagine the world of fashion without art. Art inspires, gives incentives. Fashion and art reveal the inner world to the outside and are an expression of personality. Therefore we have been committed to contemporary art since 1996 with exhibitions and awards worldwide. The HUGO BOSS PRIZE, which is awarded to a formative modern artist every two years, ranks among the most prestigious art awards in the art scene.
Sports are stirring and exciting—they also stir and excite us. Sports combine passion and performance with talent and technique. Our commitment to sports dates back to the 1970s. Through disciplines like golf, sailing, motorsports and soccer, we convey brand values such as success, precision, innovation and sustainability.