This time, it was not a fashion show but a launch experience brought to life a baseball game set in the world of HUGO BOSS. It combined the best of fashion with the excitement and the team spirit of a baseball game featuring players, mascots, an American cheerleading squad, a parade, and a marching band.
The collection, comprising 60 looks – 48 collection and 12 editorial, was paraded by a line-up of models including Gigi Hadid, Irina Shayk , Joan Smalls, Cindy Bruna, Alpha Dia, Alton Mason, and Adut Akech. TikTok sensation Khaby Lame, who was in attendance as part of his first ever fashion collaboration, closed the show.
The second capsule collection of BOSS x Russell Athletic brings together influences from baseball along with relaxed 90s-style silhouettes, includes varsity jackets, dresses, hoodies, sweatpants, and checkered overcoats, meant to be mixed and matched. The collection is testimony to the timeless tailoring of HUGO BOSS and the casualwear legacy of Russell Athletic. The iconic BOSS x Russell Athletic logo is ubiquitous in the inimitably crafted casualwear made for a new generation.