HUGO x Liam Payne

THE COLLABORATION

HUGO and singer-songwriter Liam Payne share a love of music and contemporary style. The result of the collaboration: the exclusive HUGO x Liam Payne capsule collection, which is inspired by his personal look. In addition to the capsule and a bodywear line, he is currently also the face of the fragrance HUGO Man.

The collection
HUGO is continuing to clean up its act – turning to its global ambassador Liam Payne, together with model and eco-entrepreneur Marina Testino, to be the faces of its latest responsible fashion offering. This winter, the brand launches its third HUGO x Liam Payne capsule, with this season’s collection designed in support of Cotton made in Africa.
I think with everything going on this year, we’re all thinking about the future a lot more than we used to. I’m proud of what we’ve achieved with this capsule; it looks great and at the same time is highlighting the important work that Cotton made in Africa does.
Liam Payne