Sailing
The partnership between the HUGO BOSS Group and the Alex Thomson Racing team began in 2003 with the legendary Rolex Fastnet Race along the English coastline. In 2004 HUGO BOSS became the official lead sponsor of the racing team. The IMOCA 60 yacht has been sailing under the BOSS logo ever since. In addition, HUGO BOSS outfits Alex Thomson and his team with high-performance clothing for every conceivable type of weather, and also wardrobes them with high-fashion apparel for all of their formal events and functions.