Sailing

About the Sailing Partnership

The partnership between the HUGO BOSS Group and the Alex Thomson Racing team began in 2003 with the legendary Rolex Fastnet Race along the English coastline. In 2004 HUGO BOSS became the official lead sponsor of the racing team. The IMOCA 60 yacht has been sailing under the BOSS logo ever since. In addition, HUGO BOSS outfits Alex Thomson and his team with high-performance clothing for every conceivable type of weather, and also wardrobes them with high-fashion apparel for all of their formal events and functions.

Alex Thomson and his yacht "HUGO BOSS"

The skipper: Alex Thomson

Alex Thomson is one of the world's most talented offshore sailors. The youngest skipper ever to win a round-the-world race at the age of 25, Thomson also holds the British solo, unassisted round-the-world monohull record, which he set in 2017 when he finished second in the Vendée Globe race in 74 days, 19 hours and 35 minutes. Thomson’s ultimate goal is victory in the solo, non-stop unassisted Vendée Globe, ‘the Everest of sailing’. His relentless ambition secured him a third place finish in the race in 2013 and second place in 2017. In 2020, he unfortunately had to pull out of the race due to damage to the starboard rudder of his boat.

A technical masterpiece

The 60-foot IMOCA yacht, HUGO BOSS, is one of the most innovative of its kind. Made of lightweight, composite materials, the boat is designed to be as lightweight as possible, achieving top speeds of 38 knots. At the same time, the boat is resilient enough to withstand the grueling conditions of the Southern Ocean. The unique visual design of the boat was created by the internationally renowned industrial designer Karim Rashid.
The toughest regatta in the world
Two and a half months alone at sea, fighting with the forces of nature - this is the challenge faced by the skippers of the Vendée Globe. The toughest regatta in the world, the Vendée Globe takes sailors through the most dangerous seas of the earth, exposing them to freezing temperatures, icebergs and meter high waves. The challenge requires the highest level of concentration, unwavering determination, willpower and endurance.
The toughest regatta in the world
Two and a half months alone at sea, fighting with the forces of nature - this is the challenge faced by the skippers of the Vendée Globe. The toughest regatta in the world, the Vendée Globe takes sailors through the most dangerous seas of the earth, exposing them to freezing temperatures, icebergs and meter high waves. The challenge requires the highest level of concentration, unwavering determination, willpower and endurance.

STUNTS

As part of their partnership, Alex Thomson and HUGO BOSS have created three breathtaking stunts that have been watched by millions of people around the world: the Keelwalk, the Mastwalk and the Skywalk.
As part of their partnership, Alex Thomson and HUGO BOSS have created three breathtaking stunts that have been watched by millions of people around the world: the Keelwalk, the Mastwalk and the Skywalk.

About the BOSS Sailing Collection

Responsible Sailing Capsule

Inspired by the HUGO BOSS yacht, the new capsule collection is crafted from responsible materials. Recycled polyester is woven using Social Plastic® yarn from Plastic Bank®, and the cotton is sourced from COTTONFORLIFE, which aims to promote a fully transparent, eco-friendly and socially responsible value chain.

Further Sponsoring Activities

Golf

HUGO BOSS sponsors three of the world's most exciting tournaments and eleven top professional golfers, including Henrik Stenson, Martin Kaymer and Byeong-Hun An.

Motorsport

The company entered a partnership with the Formula E racing series in December 2017 as "Global Apparel Partner".

Soccer

Within HUGO BOSS’ soccer sponsorship activities we partner with internationally renowned clubs such as Real Madrid, Paris Saint-Germain and FC Bayern.