Sailing

We strive to be the most competitive, inspiring and innovative offshore racing team in the world. HUGO BOSS is an ambitious and aspirational brand, just like us. Our partnership is constantly evolving. Together, we continue to innovate, push boundaries, and make the seemingly impossible, possible.
Alex Thomson

The HUGO BOSS yacht and its captain

A technical masterpiece

The 60-foot IMOCA yacht, HUGO BOSS, is one of the most innovative of its kind. Made of lightweight, composite materials, the boat is designed to be as lightweight as possible, achieving top speeds of 38 knots. At the same time, the boat is resilient enough to withstand the grueling conditions of the Southern Ocean. The boat’s unique, dynamic appearance was devised by internationally renowned industrial designer Konstantin Grcic.

The skipper: Alex Thomson

Alex Thomson is one of the world's most talented offshore sailors. The youngest skipper ever to win a round-the-world race at the age of 25, Thomson also holds the British solo, unassisted round-the-world monohull record, which he set in 2017 when he finished second in the Vendée Globe race in 74 days, 19 hours and 35 minutes. Thomson’s ultimate goal is victory in the solo, non-stop unassisted Vendée Globe, ‘the Everest of sailing’. His relentless ambition secured him a third place finish in the race in 2013 and second place in 2017. In 2020, Thomson will seek to become the first non-French skipper ever to win the race.
The toughest regatta in the world
Two and a half months alone at sea, fighting with the forces of nature - this is the challenge faced by the skippers of the Vendée Globe. The toughest regatta in the world, the Vendée Globe takes sailors through the most dangerous seas of the earth, exposing them to freezing temperatures, icebergs and meter high waves. The challenge requires the highest level of concentration, unwavering determination, willpower and endurance.

The HUGO BOSS Sailing Collection

Dress like the professionals

The BOSS Sailing Capsule collection equips customers with the perfect clothing for every weather condition. The products are made of functional materials that provide maximum freedom of movement while withstanding wind and rain. The collection is available exclusively online.

Further Sponsoring Activities

Golf

HUGO BOSS sponsors three of the world's most exciting tournaments and eleven top professional golfers, including Henrik Stenson, Martin Kaymer and Byeong-Hun An.

Motorsport

The company entered a partnership with the Formula E racing series in December 2017 as "Global Apparel Partner".

Soccer

HUGO BOSS has been the official fashion supplier to the German national football team since June 2013. The company also equips many renowed international football clubs, including Bayern Munich.