Soccer

Bayern Munich

HUGO BOSS has been equipping the German record champion since 2017. With this collaboration, we became the official fashion partner for the most successful club in German football history, providing a formal and casual look for both players and staff.

Tottenham Hotspur F.C.

A club steeped in tradition, Tottenham Hotspur are from North London and one of England's oldest clubs. Playing in the Premier League, the squad with soccer stars such as Harry Kane and Heung-Min Son play with skill, assertiveness and cleverness, complimented with a passion and desire. No wonder, considering the clubs motto “Audere est Facere” (“To Dare is to Do”). Away from the pitch, the team also impress with its look, during official events and important matches, players and staff wear looks from BOSS.

Real Madrid C.F.

Since 2016 HUGO BOSS has been the official partner of Real Madrid C.F.. Having won the Champions League 13 times, Europe's most successful soccer club scores not only on, but also off the pitch with elegance and style. Both the men's and women's teams of Real Madrid and the basketball team of the club "Baloncesto" wear outfits from BOSS.

FURTHER SPONSORSHIP ACTIVITIES

Golf

HUGO BOSS sponsors three of the world's most exciting golf tournaments and eleven top professional golfers, including Henrik Stenson, Martin Kaymer and Byeong-Hun An.

Motorsports

HUGO BOSS has been active in Formula E since December 2017 and is the first official clothing partner of the purely electric motorsports series.

Winter Sports

BOSS is proud to be a part of the legendary Hahnenkamm Races in Kitzbühel, Austria, once again.