Soccer

Bayern Munich

HUGO BOSS has been equipping the German record champion since 2017. With this collaboration, we became the official fashion partner for the most successful club in German football history, providing a formal and casual look for both players and staff.




FURTHER SPONSORSHIP ACTIVITIES

Golf

HUGO BOSS sponsors three of the world's most exciting golf tournaments and eleven top professional golfers, including Henrik Stenson, Martin Kaymer and Byeong-Hun An.

Motorsports

HUGO BOSS has been active in Formula E since December 2017 and is the first official clothing partner of the purely electric motorsports series.

Winter Sports

BOSS is proud to be a part of the legendary Hahnenkamm Races in Kitzbühel, Austria, once again.