FC BAYERN MUNICH
The players and staff of FC Bayern Munich, the most successful club in German football history, have worn BOSS since 2017. With a winner’s mentality and determined mindset, the record-breaking team embodies what it means to be your own BOSS.
The exclusive BOSS x FCB collection for Fall/Winter 2022 delivers modern separates in the iconic BOSS color palette of black, white, and camel, designed to be mixed and matched to create a range of different looks. Tailoring, knitwear, jersey pieces, and more offer sophistication and wearing comfort in equal measure, while a B motif in all three colors adds a sporty touch to many of the items in the collection.
FURTHER SPONSORSHIP ACTIVITIES
Golf
HUGO BOSS sponsors three of the world's most exciting golf tournaments and eleven top professional golfers, including Henrik Stenson, Martin Kaymer and Byeong-Hun An.
Motorsports
HUGO BOSS announced a partnership with the Aston Martin Aramco Cognizant Formula One Team in July 2022. The partnership marks the return of the BOSS brand to Formula One. Additionally, we support Formula E, which is the first electric car racing series in the world, as well as Porsche Motorsport, as Global Apparel Partner.
Winter Sports
BOSS is proud to be a part of the legendary Hahnenkamm Races in Kitzbühel, Austria, once again.
Tennis
After a successful foray into the world tennis sponsorship with the Davis Cup in the 1980s, BOSS is back on court!