Soccer
Our brand ambassadors for soccer
Mats Hummels
HUGO BOSS and Mats Hummels have enjoyed a close partnership since 2014. As an absolute top performer with leadership qualities at his club and the German national team, Mats does not only give a 100 per cent on but also off the pitch. In his role as environmental ambassador for Bayern Munich and as an UNICEF ambassador, he shows which topics he feels strongly about such as sustainability or helping disadvantaged children. These are only a few of many parallels between Mats Hummels and HUGO BOSS. The company is actively committed to sustainability and has been a UNICEF partner for over 10 years.
Toni Kroos
It was in 2010 that Toni Kroos was appointed as the youngest German player for the World Cup. Only four years later after the epochal semi-final against Brazil at the 2014's World Cup, he reach the hall of fame as a soccer player. As an outstanding team player Toni also takes responsibility away from the pitch. His foundation supports children and young people with severe health problems. In addition to his commitment to others, his own family comes first. Thus, it is no coincidence that Toni’s first campaign photo shooting for BOSS features not only himself but also his son.
Mario Gomez
HUGO BOSS has also been cooperating with Mario Gomez for many years. Born in Stuttgart, Gomez has returned to the German football club of his home town - the VfB Stuttgart – just this year after playing in soccer clubs in in Turkey.
HUGO BOSS and the German National Team
Since 2013, HUGO BOSS has been the official fashion outfitter for the German men's soccer team, the U21 national team and the women's national soccer team and has shaped the look of the players, the coaching staff headed by national coach Joachim Löw. In addition to suits, players can also choose casual BOSS looks. Highlights of the 2018 collection include an exclusive sweatshirt and jacket with the emblem of the German Football Association.
