Soccer

Sponsored Teams

Paris Saint-Germain

Since 2014 HUGO BOSS has been the official outfitter to Paris Saint-Germain. The team with German coach Thomas Tuchel, the Italian goalkeeping legend Gianluigi Buffon and top players like Neymar and Kilian Mbappé all wear elegant BOSS suits from the Create Your Look line.

Real Madrid C.F.

Since 2016 HUGO BOSS has been the official partner of the reigning Champions League winner, Real Madrid C.F.. Europe's most successful soccer club scores not only on, but also off the pitch with elegance and style. In addition to the first squad, the second Real Madrid team and the club's basketball team "Baloncesto" also wear Create Your Look suits and outfits from BOSS.

AS Roma

The Italian top club AS Roma is also part of HUGO BOSS' football sponsoring portfolio. In the current 2018/2019 season, players are outfitted with suits of the Create Your Look line. The team, headed by coach Eusebio Di Francesco will wear BOSS at all official club events, including European competitions.

Bayern Munich

HUGO BOSS has been equipping the German record champion since 2017. The squad with soccer stars such Thomas Müller, Joshua Kimmich and Serge Gnabry continues its successful series and has been almost unchallenged to this day. It is no coincidence that the "Reds", with their high talent density and passion for football, are among the top soccer teams in Europe. This also makes them perfect brand ambassadors for BOSS. All styles are in the colors of the club. Ties and sweaters adorn the club emblem.

Tottenham Hotspur F.C.

A club steeped in tradition, Tottenham Hotspur are from North London and one of England's oldest clubs. Playing in the Premier League, the squad with soccer stars such as Harry Kane and Lucas Moura play with skill, assertiveness and cleverness, complimented with a passion and desire. No wonder, considering the clubs motto “Audere est Facere” (“To Dare is to Do”). Away from the pitch, the team also impress with its look, during official events in the 2018/2019 season, players and staff wear suits from BOSS.

Our brand ambassadors for soccer

Mats Hummels

HUGO BOSS and Mats Hummels have enjoyed a close partnership since 2014. As an absolute top performer with leadership qualities at his club and the German national team, Mats does not only give a 100 per cent on but also off the pitch. In his role as environmental ambassador for Bayern Munich and as an UNICEF ambassador, he shows which topics he feels strongly about such as sustainability or helping disadvantaged children. These are only a few of many parallels between Mats Hummels and HUGO BOSS. The company is actively committed to sustainability and has been a UNICEF partner for over 10 years.

Toni Kroos

It was in 2010 that Toni Kroos was appointed as the youngest German player for the World Cup. Only four years later after the epochal semi-final against Brazil at the 2014's World Cup, he reach the hall of fame as a soccer player. As an outstanding team player Toni also takes responsibility away from the pitch. His foundation supports children and young people with severe health problems. In addition to his commitment to others, his own family comes first. Thus, it is no coincidence that Toni’s first campaign photo shooting for BOSS features not only himself but also his son.

Mario Gomez

HUGO BOSS has also been cooperating with Mario Gomez for many years. Born in Stuttgart, Gomez has returned to the German football club of his home town - the VfB Stuttgart – just this year after playing in soccer clubs in in Turkey.
HUGO BOSS and the German National Team
Since 2013, HUGO BOSS has been the official fashion outfitter for the German men's soccer team, the U21 national team and the women's national soccer team and has shaped the look of the players, the coaching staff headed by national coach Joachim Löw. In addition to suits, players can also choose casual BOSS looks. Highlights of the 2018 collection include an exclusive sweatshirt and jacket with the emblem of the German Football Association.

More sports sponsorship

Golf

HUGO BOSS sponsors three of the world's most exciting golf tournaments and eleven top professional golfers, including Henrik Stenson, Martin Kaymer and Byeong-Hun An.

Motorsports

HUGO BOSS has been active in Formula E since December 2017 and is the first official clothing partner of the purely electric motorsports series.

Sailing

HUGO BOSS has been supporting the Alex Thomson Racing Team since 2003. The next big challenge for skipper Alex Thomson and the new "HUGO BOSS" sailing yacht will be the Vendée Globe 2020.