Runway shows are a true spectacle, where an entire story is played out on the catwalk. But where does the inspiration come from? This season, the city of New York – where the show also took place – was the creative spark for the new collection. “New York is a constant source of creative inspiration for us as a brand,” Ingo Wilts reveals. “This season we focused particularly on the idea of a couple, both with a curated personal style, exploring the gallery district in Chelsea.” The collection name – BOSS Curated – also reflects this core concept.
But, of course, this is only a starting point of the collosal effort of putting together a runway collection. In the end it is the joint effort and work of all. “My team and I work closely together; we exchange ideas, feelings and observations at the starting point of each collection, outlining the inspiration and direction. I follow the work that they create as a vision for the season. It is a real creative process, during which I review the collection’s development, always having in mind the strategic aspect of the BOSS brand’s positioning”, Ingo Wilts explains.