Bad Urach Dialog

HUGO BOSS has been organising the international Bad Urach Dialog since 2016. The aim of this Dialog is to give relevant interest groups and organisations the opportunity to present their views and their feedback on the Company's sustainability activities and to discuss these together with the responsible persons at HUGO BOSS.

On this occasion, we invite various stakeholders to exchange ideas at Monastery Bad Urach. In the past two years, around 20 external stakeholders and internal experts of the different departments of the Company, including Mark Langer, CEO of the HUGO BOSS AG and other management representatives, attended the event.

The Dialog series takes place annually and is an essential cornerstone of our strategic sustainability management. The impulses from the past Bad Urach dialogues, for example on the topics of transparency and increased commitment to initiatives and cooperation, were taken up directly in the strategy work. We were able to increase transparency in the supply chain by publishing our active finished goods suppliers and expanded our cooperation with further initiatives such as ZDHC, BCI and LWG. As suggested by our stakeholders, we sharpened our strategic priorities. This was also done, for example, in the context of the comprehensive update of our materiality analysis. In addition, the Dialog gave us important impulses for strengthening sustainable product innovations. For example, with our vegan sneakers made of pineapple leaf fibers, we have been able to set the first accents in this area and are already working on further innovative product solutions.

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The second Bad Urach Dialog provided the opportunity to assess the activities of the past months. Updates were given focusing on the topics discussed at last year’s Dialog: further engagement in cooperations and sustainable initiatives, more transparency in the supply chain as well as product innovation. In small workshops, current topics such as Circular Economy, Industry 4.0 and the Materiality Analysis of HUGO BOSS were discussed.

Key takeaways from the Dialog were:

  • Transparency and the continuous exchange with stakeholders are fundamental to enhance credibility, to underline the importance of sustainability as well as to strengthen trust in the brand and to make the dialog for all parties involved more profitable
  • By joining initiatives like the ZDHC, the BCI or the LWG (for detailed information see External Collaboration) important foundation stone for the further development in the areas sustainable products and materials were achieved
  • By focusing on relevant topics, it is possible to raise the impact of activities and to sharpen the sustainability profile

At the first Bad Urach Dialog in 2016, the Materiality Analysis, cooperations with universities and initiatives as well as the existing expectations of customers were discussed in small groups. The open exchange provided valuable and constructive ideas for the further development of the sustainability strategy. 

Key takeaways from the Dialog were:

  • A focus of the sustainability activities to clearly defined priorities in order to strengthen profile and influence
  • Cooperation and alliances foster an open exchange, transparency as well as the impact of initiatives
  • Innovation as a means to develop viable products and increase customer service
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