1. In which countries can HUGO BOSS products be purchased?

HUGO BOSS products can now be purchased in 110 countries and at some 6,100 points of sale. Rounding off global expansion and strengthening sales and Distribution of HUGO BOSS products also further drives forward retail activities. The worldwide presence of the own retail stores was expanded in the past year to bring the number of stores from 287 to 330. Taking into account the more than 1,000 franchise stores and shops, the HUGO BOSS Group therefore currently has a total of 1,300 monobrand stores in 80 countries.

 top

2. What is the share of sales via the directly operated stores (DOS)?

In the past fiscal year, HUGO BOSS further increased sales through the Company’s directly operated stores (DOS), also by expanding floor space. The global DOS presence was therefore expanded through the net addition of 43 new stores, to a total of 330. As part of this, the Group now has attractive locations in the Asia/Pacific region such as China and Hong Kong, as well as in Australia. The retail network was also further strengthened on the American continent. For example, additional stores were opened in Latin America. Sales in directly operated retail stores (DOS) grew by 12 % in fiscal year 2008 to EUR 269 million (2007 EUR 239 million). Sales via directly operated stores as a proportion of total sales were therefore approximately 16 % (2007: 15 %).

 top