We want to be the most desirable premium fashion and lifestyle brand globally. Thus, we have set ourselves high targets for the coming years. We want to grow faster than the market, and expect our operating profit to develop significantly better than our sales. The successful realignment of our brands BOSS and HUGO has laid the foundation for this. We will further increase the personalization of our offerings in the future and speed up central processes in the course of further developing our strategy.
EUR million
This is HUGO BOSS
A perfect cut and fit, which customers all over the world appreciate. Two strong brands with distinct target groups. And our commitment to sustainability, culture and sports - that is who we are.
The BOSS and HUGO women's and men's collections are sold in over 127 countries. With around 14,700 employees worldwide, we work hard to delight our customers with flawless products and a first-class service. The design and manufacturing know-how still comes from our headquarters in Metzingen near Stuttgart.
Innovation at HUGO BOSS
Commitment to the fashion of tomorrow
