The Company

A perfect cut and fit, which customers all over the world appreciate. Two strong brands with distinct target groups. And our commitment to sustainability, culture and sports - that is who we are.

HUGO BOSS is one of the leading companies in the premium segment of the global apparel market. Around 13,800 employees worldwide work to always offer our customers the best. From collections to service. The BOSS and HUGO Men's and Womenswear not only cover businesswear, casual outfits and athleisurewear, but also elegant eveningwear for special occasions. Our claim: no matter what the day brings, our customers should be perfectly dressed in every situation and for every occasion. Shoes and accessories as well as licensed products such as fragrances, eyewear and watches round off the range. In fiscal year 2020 HUGO BOSS generated sales of EUR 1.9 billion.

In addition to the actual product range, HUGO BOSS is also known for its events, campaigns and cooperations. They sharpen the positioning of the two brands BOSS and HUGO in the market. These include shows at international fashion weeks, art awards, international exhibitions, the sponsorship of sports tournaments and top athletes, and much more. Our digital-savvy fans around the world are invited to follow their favorite brand and engage in social media campaigns on the official brand channels. 

Today, customers can purchase HUGO BOSS products in 128 countries. The collections are available in 451 brick-and-mortar BOSS and HUGO stores, as well as in self-managed shop-in-shops and outlets. Wholesale business encompasses around 5,600 points of sales. On the websites boss.com and hugo.com, customers can shop the collections in 59 countries. With online and offline are increasingly merging, the company offers customers targeted shopping experiences wherever they want to shop.