The Company


A perfect cut and fit, which customers all over the world appreciate. Two strong brands with distinct target groups. And our commitment to sustainability, culture and sports - that is who we are.

HUGO BOSS, headquartered in Metzingen (Germany), is a leading global fashion and lifestyle company in the premium segment, offering high-quality women’s and men’s apparel, shoes, and accessories. The Company pursues a portfolio strategy, with the HUGO BOSS platform currently consisting of two strong brands – BOSS and HUGO. Both brands are clearly distinguished by individual characteristics. At the same time, they share equally high standards in terms of quality, innovation, and sustainability, while ensuring that consumers are perfectly dressed 24/7 and for every occasion. Our 2025 growth strategy “CLAIM 5” is closely linked to our vision of being the leading premium tech-driven fashion platform worldwide and our ambition of becoming one of the top 100 global brands. Key to the successful execution of “CLAIM 5” is the passion and commitment of our around 19,000 employees worldwide (2023: around 17,000). In fiscal year 2023, HUGO BOSS generated record sales of EUR 4.2 billion (2022: EUR 3.7 billion), thereby exceeding the EUR 4 billon threshold for the first time in the Company’s history. 

In addition to the actual product range, HUGO BOSS is also known for its events, campaigns and cooperations. They sharpen the positioning of the two brands BOSS and HUGO in the market. These include shows at international fashion weeks, the sponsorship of sports tournaments and top athletes, and much more. Our digital-savvy fans around the world are invited to follow their favorite brand and engage in social media campaigns on the official brand channels.

Our brands

Two clear target groups, the same quality

BOSS and HUGO: two brands with great appeal. With striking attributes, they address to different customer groups, but both are united by the high standards we set for our collections: Quality and fit, innovation and sustainability. In addition to the classic business outfit, customers can also find casual styles and athleisure under BOSS. With the HUGO brand, trendsetters and style individualists are spoilt for choice and can make confident statements with cool accents.


Self-confident business looks. Refined leisure collections. Classic modern styles for customers who value quality, elegance and first-class personal service - that's BOSS, the company's core brand.


Distinctive cuts and cool styles that can't be put in a drawer: that's what HUGO stands for. The company's fashion-progressive brand is made for style individualists and trendsetters.

HUGO BOSS in numbers

Group sales in million EUR
Group sales in million EUR
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Today, customers can purchase HUGO BOSS products in 128 countries. The collections are available in 451 brick-and-mortar BOSS and HUGO stores, as well as in self-managed shop-in-shops and outlets. Wholesale business encompasses around 5,600 points of sales. On the websites and, customers can shop the collections in 59 countries. With online and offline are increasingly merging, the company offers customers targeted shopping experiences wherever they want to shop.

The company


It all started with the suit back in the 1970s. Michael Jackson wore it, as did the stars of Miami Vice. Since then, the company has come to offer much more under the two brands of BOSS and HUGO.


We believe in the desirability of our brands. They will be the most important factor in the Group’s long-term success. To further increase the appeal of our brands, we are focusing on two strategic priorities in our 2022 business plan: personalization and speed.


Sartorial heritage meets lifestyle. Numerous milestones mark the way to becoming an international fashion and lifestyle company.

What defines HUGO BOSS

High-end Quality

We have the highest standards for the quality and longevity of our materials. Years of experience and the constant pursuit of improvement define the quality of our products.


HUGO BOSS is aware of its global responsibility for people, the environment and society, taking concrete measures to fulfil this commitment.

Events and Campaigns

Staging, image, glamour: events and campaigns accompany the collections every season. Fashion shows, exhibitions and vernissages, influencer meetings and cooperations ensure that the world of HUGO BOSS never stands still.

Sports Sponsorship

Dynamics, precision, innovation – this is what we stand for as a company, and these values are reflected in the types of sports and performance of top athletes that HUGO BOSS sponsors. Learn more about our involvement in soccer, golf, and motorsports.

Corporate Governance

Managing Board

Here, you can find information on the members of the Managing Board of HUGO BOSS AG.

Supervisory Board

This page offers an overview of the members of the Supervisory Board.

Corporate Governance

HUGO BOSS believes that good corporate governance is key to our company success.