Today's world is digital, and tomorrow's will be even more so. This is also true for the fashion industry. To stay future-oriented, HUGO BOSS is therefore focused on advancing digitalization throughout the entire company. This is already demonstrated in day-to-day work in many areas: employees trying out new work methods and processes in self-organized teams, factories becoming networked and logistics centers generating their own power.
The company identified four areas where this transformation promises particular advantages:
Digitalization starts as early as the draft stage. Instead of a pencil and shears, today's designers use software and a screen to create digital prototypes. This saves time, lowers costs and, not least, reduces the use of raw materials.
The tools of digitalization also enable manufacturing products to be organized faster, more efficiently and more economically. This is demonstrated impressively by the smart factory in Izmir, where machines, people and processes are digitally networked.
Our modern warehouses in Filderstadt and Metzingen successfully accelerate processes using automation and digitalization. This makes them more efficient and cost-saving.
In interacting with partners around the world, digital systems ensure faster response times, greater flexibility and more convenient processes – for example, using the digital HUGO showroom.