HUGO BOSS Group: Golf sponsorship

The HUGO BOSS top golfers

Patrick Cantlay

Patrick Cantlay is on the rise. In 2019, as part of Team USA, he won the Presidents Cup. In his recent career, he counts three tournament victories: the 2017 Shriners Hospital for Children Open, the 2019 Memorial Tournament, and the ZOZO Championship 2020.

Henrik Stenson

Henrik Stenson ranks among the best golfers in the world. In 2013 and in 2016, he won "European Golfer of the Year". He is the first golfer ever to have succeeded in winning the FedEx Cup on the US PGA Tour and the Race to Dubai of the European Tour within one season.

Up-and-coming golfing talents & Brand Ambassadors

Matthias Schwab

The rising professional golfer from Austria placed among the top 5 at the 2018 Indian Open and among the top 10 at the Porsche European Open.
Thomas Detry

Detry has been playing golf since before his fifth birthday. In 2016, he won the Bridgestone Challenge and broke the record for the largest difference to the next-ranked player at 12 shots.
Sean Crocker

Sean Crocker is also considered a great young talent. The professional golfer was born in 1996 and plays tournaments on the European Tour. At the 2018 Open Championship, he was among the top 50.
Daniel Hillier

The New Zealander Daniel Hillier is already a EuroAsia Tour player and is currently on his way to qualify for the European Tour. Hillier's greatest successes to date have been as winning the New Zealand Junior U19 Championship in 2015 and 2016 as well as securing his victory of the Australian Junior Championship in 2017.

The looks of the golf pros

Since 1985, HUGO BOSS has been sponsoring golf, and since 1997, golf professionals have been wearing our golf collections on the course. The perfect union of the marked BOSS style with high-tech materials and innovative details distinguishes these collections. With HUGO BOSS, professional and recreational golfers are equipped for maximum performance on the course.

Discover looks

The looks of the golf pros

Since 1985, HUGO BOSS has been sponsoring golf, and since 1997, golf professionals have been wearing our golf collections on the course. The perfect union of the marked BOSS style with high-tech materials and innovative details distinguishes these collections. With HUGO BOSS, professional and recreational golfers are equipped for maximum performance on the course.

Discover looks

FURTHER SPONSORSHIP ACTIVITIES

Motorsports

HUGO BOSS announced a partnership with the Aston Martin Aramco Cognizant Formula One Team in July 2022. The partnership marks the return of the BOSS brand to Formula One. Additionally, we support Formula E, which is the first electric car racing series in the world, as well as Porsche Motorsport, as Global Apparel Partner.

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Soccer

Within HUGO BOSS’ soccer sponsorship activities we partner with internationally renowned clubs.

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Winter Sports

BOSS is proud to be a part of the legendary Hahnenkamm Races in Kitzbühel, Austria, once again.

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Tennis

After a successful foray into the world tennis sponsorship with the Davis Cup in the 1980s, BOSS is back on court!

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