Golf

I’ve been with HUGO BOSS for such a long time. 2004 was my first year. I am very lucky to have that partnership and have HUGO BOSS as a sponsor. Working with partners for that long, you develop more than just a business relationship. You become personal friends and you feel like you are part of the brand as well. It has been many years, and I hope it is going to continue for many more.

Henrik Stenson

The HUGO BOSS top golfers

Henrik Stenson

Henrik Stenson ranks among the best golfers in the world. In 2013 and in 2016, he won "European Golfer of the Year". He is the first golfer ever to have succeeded in winning the FedEx Cup on the US PGA Tour and the Race to Dubai of the European Tour within one season.

Martin Kaymer

The former world number one has been cooperating with HUGO BOSS for years, also by helping develop the "Martin Kaymer by BOSS" golf collection. Kaymer has a portfolio of eleven tournament titles worldwide, including the 2010 US PGA Championship and the 2014 US Open.

Byeong-Hun An

At only 17 years old, An became the youngest winner of the US Amateur Championship of all times. In 2015, he captured the BMW PGA Championship in Wentworth, the biggest tournament in Europe. He is currently ranked among the top 50 in the world.

Up-and-coming golfing talents

Dominic Foos

Foos is considered the German prodigy of golf. In 2015, at the age of 17, he won the GANT Open in Finland. In the remarkable final round, he led throughout from the first to the last hole.
Mikko Ilonen

Ilonen has been a professional golfer since 2001. He has successfully participated in the British Open, the Indonesia Open and the Irish Open.
Thomas Detry

Detry has been playing golf since before his fifth birthday. In 2016, he won the Bridgestone Challenge and broke the record for the largest difference to the next-ranked player at 12 shots.
Haydn Porteous

This professional golfer, born in 1994, has already participated in the Sunshine Tour and the Challenge Tour. In January 2018, at the Joburg Open, he won his first title on the European tour.
Matthias Schwab

The rising professional golfer from Austria placed among the top 5 at the 2018 Indian Open and among the top 10 at the Porsche European Open.
Sean Crocker

Sean Crocker is also considered a great young talent. The professional golfer was born in 1996 and plays tournaments on the Challenge Tour and the European Tour. At the 2018 Open Championship, he was among the top 50.

HUGO BOSS is an official sponsor of these tournaments

BMW PGA Championship

This tournament is considered the biggest event of the European Tour. The latest winner of the prestigious event sponsored was Byeong-Hun An in 2015. In May 2018, three professional golfers also supported by HUGO BOSS were among the top 50: Byeong-Hun An at T15 and Thomas Detry and Haydn Porteous at T43.

The Open Championship

The oldest golf tournament in the world, also called the British Open, is traditionally held on Britain's most famous golf courses of the. Henrik Stenson, who has been partnering with HUGO BOSS for many years, won the title in 2016, setting a new record.

The looks of the golf pros

Since 1985, HUGO BOSS has been sponsoring golf, and since 1997, golf professionals have been wearing our golf collections on the course. The perfect union of the marked BOSS style with high-tech materials and innovative details distinguishes these collections. With HUGO BOSS, professional and recreational golfers are equipped for maximum performance on the course.

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Further sponsorship activities

Motorsports

The company entered a partnership with the Formula E racing series in December 2017 as “Global Apparel Partner”.

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Sailing

HUGO BOSS has been supporting the Alex Thomson Racing Team for several years—also at the Vendée Globe, which is to sailors what Mount Everest is to mountaineers.

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Soccer

Within HUGO BOSS’ soccer sponsorship activities we partner with internationally renowned clubs such as Real Madrid, Paris Saint-Germain and FC Bayern.

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