Outlook and Targets

Outlook 2026
For HUGO BOSS, fiscal year 2026 will play a crucial role in its journey toward long-term profitable growth. As part of CLAIM 5 TOUCHDOWN, 2026 will serve as a year of deliberate brand and channel realignment, designed to elevate BOSS and HUGO and strengthen their long-term positioning.

OUTLOOK FOR FISCAL YEAR 2026

  Results 2025 Outlook 2026

Group sales

EUR 4,270 million

Decrease in the high-single-digit range (currency-adjusted)

Operating result (EBIT)

EUR 391 million

Decrease to a level of EUR 250 million to EUR 300 million

Trade net working capital as a percentage of sales

20.0%

Around 21% of Group sales

Capital expenditure

EUR 195 million

4% to 5% of Group sales

 Further information as well as the underlying assumptions can be found here. 

Further information

Reports & Downloads

All publications by HUGO BOSS AG can be found here, including financial reports and financial releases.

Strategy

More details on our strategy can be found here.

Investor Day

In December 2025, HUGO BOSS introduced CLAIM 5 TOUCHDOWN, setting the strategic course through 2028 and paving the way for sustainable, profitable growth.