Outlook and Targets

Outlook 2025
In 2025, the final year of “CLAIM 5,” we remain fully committed to making further strategic progress. In particular, we are determined to continue exploiting global growth opportunities to further drive brand relevance. At the same time, we remain focused on leveraging our strong operational platform and driving additional cost efficiencies by rigorously managing operating expenses. This balanced approach is essential for driving robust profitability improvements in 2025 and beyond.

OUTLOOK FOR FISCAL YEAR 2025

  Results 2024 Outlook 2025
Group sales

EUR 4,307 million

Between EUR 4.2 billion and
EUR 4.4 billion (–2% to +2%)

Operating result (EBIT)

EUR 361 million

Increase to a level of
EUR 380 million to
EUR 440 million (+5% to +22%)

Trade net working capital as a percentage of sales

19.6%

Remain at a level of
between 19% and 20%

Capital expenditure

EUR 286 million

Between EUR 200 million
and EUR 250 million

 Further information as well as the underlying assumptions can be found here

Further information

Reports & Downloads

All publications by HUGO BOSS AG can be found here, including financial reports and financial releases.

"CLAIM 5"-Strategy

At the very heart of “CLAIM 5” is the Company's aim to substantially increase brand relevance, drive superior top-line growth, and thus strongly increase market shares of BOSS and HUGO.

Investor Day

In June 2023, HUGO BOSS presented an update on its growth strategy "CLAIM 5" at an investor day. Related documents can be found on the following page.