Outlook and Targets
Outlook 2026
For HUGO BOSS, fiscal year 2026 will play a crucial role in its journey toward long-term profitable growth. As part of CLAIM 5 TOUCHDOWN, 2026 will serve as a year of deliberate brand and channel realignment, designed to elevate BOSS and HUGO and strengthen their long-term positioning. Execution between 2026 and 2028 will center on three key fields of excellence: brand, distribution, and operations. Initiatives across these priorities are designed to elevate BOSS and HUGO and drive further efficiency and cost discipline, while setting the stage for renewed top- and bottom-line growth from 2027 onward.
OUTLOOK FOR FISCAL YEAR 2026
| Results 2025 | Outlook 2026 | |
|---|---|---|
Group sales | EUR 4,270 million | Decrease in the mid- to |
Operating result (EBIT) | EUR 391 million | Decrease to a level of |
Trade net working capital as a percentage of sales | 20.0% | Around 20% of Group sales |
Capital expenditure | EUR 195 million | Around 4% of Group sales |
Further information as well as the underlying assumptions can be found here.
