Outlook and Targets

Our strategic business plan aims at strengthening the desirability of our brands. Our strict focus on executing against our strategic priorities will enable us to grow faster than our industry. At the same time we will grow our profitability significantly faster than sales. In addition, our very healthy financial position and the expected strong cash-flow generation will ensure we maintain our attractive dividend policy. Our overarching goal remains to create long-term value for our shareholders.
Yves Müller

Outlook 2019


  Results 2018 Outlook 2019
Group sales 
Increase of 4% Increase at a mid-single-digit percentage rate
Gross profit margin Decrease by 90 basis points to 65.2% Increase of up to 50 basis points

Operating result (EBIT)

Increase of 2% to EUR 347 million

Increase at a high single-digit percentage rate

Group's net income

Increase by 2% to EUR 236 million

Increase at a high single-digit percentage rate

Capital expenditure

EUR 155 million

EUR 170 million to EUR 190 million

Free cash flow

EUR 170 million

EUR 210 million to EUR 260 million

Targets 2022


  Target 2022
Group sales
Increase by an average of
between 5% and 7% per year
EBIT margin Increase to 15%
Free cash flow EUR 250 million to
EUR 350 million per year

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Further information

Reports & Downloads

All publications by HUGO BOSS AG can be found here, including financial reports and financial releases.


Increasing brand desirability - this is the principle underlying HUGO BOSS' corporate strategy.

Charting Tool

The charting tool allows you to analyze financial KPIs of HUGO BOSS on a yearly and quarterly basis.