Investor Days

Strategy Update 2025
On December 3, 2025, HUGO BOSS will share an update on its “CLAIM 5” strategy. The Company will hold a virtual session for financial analysts and institutional investors. Related documents can be found on this page.


Further information

Strategy

With its growth strategy "CLAIM 5", HUGO BOSS is fully committed to strongly accelerate top-line growth, claim its position in the consumers’ minds, and win market share for its strong brands BOSS and HUGO until 2025.

Reports & Downloads

All publications by HUGO BOSS AG can be found here, including financial reports and financial releases.

OUR BOLD AND NEW HUGO WORLD

This summer, HUGO presents a new world as it expands its offerings with two lines.