Investor Day 2021

Investor Day 2021
HUGO BOSS presented its new growth strategy 'CLAIM 5' during an Investor Day on August 4, 2021. A replay of the presentations and the Q&A session as well as further related documents can be found on this page.

Further information


With its growth strategy "CLAIM 5", HUGO BOSS is fully committed to strongly accelerate top-line growth, claim its position in the consumers’ minds, and win market share for its strong brands BOSS and HUGO until 2025.

Reports & Downloads

All publications by HUGO BOSS AG can be found here, including financial reports and financial releases.


With the launch of its Fall/Winter 2022 campaign that follows on the heels of its recent and successful brand refresh, it makes a strong call to action, once again, for consumers to #HUGOYourWay.