Investor Day 2021

Investor Day 2021
HUGO BOSS presented its new growth strategy 'CLAIM 5' during an Investor Day on August 4, 2021. A replay of the presentations and the Q&A session as well as further related documents can be found on this page.

Further information

Strategy

With its growth strategy "CLAIM 5", HUGO BOSS is fully committed to strongly accelerate top-line growth, claim its position in the consumers’ minds, and win market share for its strong brands BOSS and HUGO until 2025.

Reports & Downloads

All publications by HUGO BOSS AG can be found here, including financial reports and financial releases.

#HOWDOYOUHUGO

Are you ready to HUGO your own way? As part of our new 360-degree branding refresh, HUGO is now sporting a striking new look for the first time since its last logo facelift in the early 1990s.