Journey to a closed loop: Our circularity strategy

Can you think of a fashion industry in which materials make a valuable contribution for as long as possible, for example by giving them several lives? This can be made possible through circularity. Circularity calls for a careful and sustainable handling of materials. It allows for products and materials to remain in the cycle for as long as possible through reuse for example by resale and donations as well as repair – before they are finally recycled. At HUGO BOSS, we are committed to this principle: we strive to make our products increasingly circular. For this reason, we have established circularity as an essential part of our sustainability strategy and have set ourselves a corresponding target.
Can you think of a fashion industry in which materials make a valuable contribution for as long as possible, for example by giving them several lives? This can be made possible through circularity. Circularity calls for a careful and sustainable handling of materials. It allows for products and materials to remain in the cycle for as long as possible through reuse for example by resale and donations as well as repair – before they are finally recycled. At HUGO BOSS, we are committed to this principle: we strive to make our products increasingly circular. For this reason, we have established circularity as an essential part of our sustainability strategy and have set ourselves a corresponding target.

Our target

By 2030, 80% of our apparel products will be circular.

Our Circularity Strategy

Our Circularity Strategy

At HUGO BOSS, we are convinced that the future of the fashion industry needs to be more circular - especially with regard to the conservation of our planet's precious resources. At the same time, we want our customers to enjoy our high-quality products for as long as possible. Therefore, we have already taken the first steps in this direction and have developed a concrete HUGO BOSS Circularity Strategy with the following core components:

  • circular products
  • circular business models
  • promotion of end-of-life solutions (e.g. recycling)
  • customer involvement

It all starts with design: our circular products

HUGO BOSS products stand for highest quality and long-lasting design. Meeting our product demands, in terms of circularity, calls for the joint creative potential of employees from a wide range of areas such as design, product development, and sourcing and operations, apart from industry exchange, and collaboration with start-ups. To ensure that the newly developed design strategies for circular products will be realized, HUGO BOSS trained its teams in circular design in collaboration with the sustainable design agency circular.fashion and plans to continue to do so. This is how we can enhance our commitment to reducing the impact of our products (about 19.000 tons of products are sold on an annual basis).

 

Furthermore the company has developed a guideline for circular products, the HUGO BOSS CIRCULAR Product Policy. The policy defines the criteria of a circular product that make a product of our brands BOSS and HUGO circular and takes three main principles into account.

Our checklist for circular products at HUGO BOSS

  • 1. Is the product made from renewable or recycled materials?

    The focus is on the use of renewable as well as recycled raw materials. Renewable materials include, for example, cotton, wool and regenerated cellulose fibers such as viscose. For recycled materials, we give preference to pre- and post-consumer textile waste and waste products from other industries. Since we believe that PET bottles serve a better circularity-purpose within the beverage industry where they can be recycled several times, they are avoided and we are actively working on ways to completely exclude the PET bottle from our whole product portfolio.

  • 2. Is the product recyclable?

    Our CIRCULAR products need to be recyclable. They are, therefore, designed to be either recycled as a whole, or the individual components need to be designed to be taken apart and returned to their respective cycles.

  • 3. Is the product designed for longevity?

    In the design stage of our CIRCULAR products, in addition to high quality and longevity, we also focus on versatility and ways to make the product easier to repair over the course of its use.

Open and closed loop recyling

Recycled and recyclable materials are an important part of our circularity strategy. Two different recycling methods can be used:

1. Recycled closed loop

Recycled closed loop materials are those that originate from recycled textiles. For us both pre- and post-consumer textile waste are valuable material sources, as our aim is to avoid waste wherever possible. In 2023, in this way, we managed to use 8 tonnes of recycled post-consumer textile waste in our products.

2. Recycled open loop

Recycled open loop materials are those that are made using waste from other industries, such as agricultural waste and industrial waste.

Our circular business models as part of our sustainability strategy

Circular business models centered on resale and repair allow products to be kept in circulation for the longest possible time. In 2023, we helped a total of 305 kilograms of products extend their lifetime through methods such as resale and repair. At HUGO BOSS, we have therefore already tested these services in pilot projects.

HUGO BOSS resale platform*: a new life in changing closets

For the French market, HUGO BOSS offers its own premium resale platform "HUGO BOSS Pre-Loved". Integrated into the online store, the platform offers selected, second-hand HUGO BOSS products from our brands BOSS and HUGO – in the customary high quality. Customers who return their products to HUGO BOSS for this purpose will receive store credit, which they can then use in one of our stores or online to purchase new or Pre-Loved HUGO BOSS products.

How we engage our customers

It is close to our hearts to make our customers aware of the need for more sustainable handling of and, thus, for longevity in their products. In this way, resources can also be conserved in the long term.

Resource conservation in design, packaging and cutting

We already handle resources responsibly in the product packaging area and, for example, use recycled materials. By 2025, 100% of our plastic packaging is made of recycled or other more sustainably sourced material.

HUGO BOSS also strives to minimize production waste. To achieve this, we use intelligent cutting programs that calculate the most efficient distribution of product components across the fabric in order to waste as little as possible. Our largest in-house production site in Izmir has also set itself the goal of reducing the volume of waste by 3% within one year. Production waste can’t be prevented completely, however, so we try to make sensible use of it – for example, by offering giveaways such as key rings and wallets made from leather-trimming waste.

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Further initiatives for the conservation of resources

Strategic partnership with HeiQ

HUGO BOSS has entered into a long-term, strategic partnership with HeiQ. Through this partnership, HUGO BOSS is investing in their game-changing new apparel technology, for the production of a sustainable cellulosic yarn.

Clothing donations at HUGO BOSS

We cooperate with the UNO Flüchtlingshilfe and help people worldwide in acute emergencies with clothing donations.