Our circularity strategy

Circularity aims for products and materials to remain in the cycle for as long as possible through reuse for example by resale and donations as well as repair – before they are finally recycled. At HUGO BOSS, we are committed to this principle: we strive to design our products for a circular economy with defined criteria. For this reason, we have established circularity as an essential part of our sustainability strategy and have set ourselves a corresponding target.

41% PRODUCTS DESIGNED FOR CIRCULARITY (STATUS 2025)

Our goal by 2030, 80% of our products designed for circularity.* (*According to the HUGO BOSS material strategy)

Our Circularity Strategy

At HUGO BOSS, we are convinced that the future of the fashion industry needs to be more circular. At the same time, we want our customers to enjoy our high-quality products for as long as possible. Therefore, we have already taken the first steps in this direction and have developed a concrete HUGO BOSS Circularity Strategy with the following core components:

Products designed for circularity
Circular business models (e.g. repair, resale)
Customer involvement

It all starts with design

BOSS and HUGO products stand for highest quality and long-lasting design. Meeting our product demands, in terms of circularity, calls for the joint creative potential of employees from a wide range of areas such as design, product development, and sourcing and operations, apart from industry exchange, and collaboration with start-ups. To ensure that the circular design strategies for will be realized, HUGO BOSS conducts regular training courses.

To support implementation, the company has developed an internal guideline for products designed for circularity, together with the design agency circular.fashion, which defines the criteria that make a product of our brands BOSS and HUGO circular and takes three main principles into account. The criteria are also part of our Material Strategy document which is published externally.

Our checklist for our products designed for circularity

1. Is the product made from renewable or recycled materials?

The focus is on the use of renewable as well as recycled raw materials. Renewable materials include, for example, cotton, wool and regenerated cellulose fibers such as viscose. For recycled materials, we use textile-to-textile recycled materials.
2. Is the product designed for recycling?

We believe that product recyclability is one of the key enablers of the circular economy. This why we reduce our use of material mixes in products to make them easier to recycle.
3. Is the product designed for longevity?

For us as a premium brand, durability is a core element of our product strategy. Like all BOSS and HUGO products, our circular products are designed to meet the same high standards of quality and longevity.

Circular services as part of our sustainability strategy

To make it as easy as possible for our customers and interested consumers to sell and buy pre-loved fashion, we are collaborating with Sellpy - one of the biggest re-commerce platforms for fashion in Europe. In our online store customers can order a free Sellpy shipping bag. Customers who are part of the HUGO BOSS loyalty program (level silver) in addition have the option to use our repair service for free. In 2025, we helped a total of 572 products extend their lifetime through repair.

Repairing clothes yourself made simple

Plug a hole

Find out here how you can easily plug a hole yourself.

Sew on a button

It's not complicated to sew on a button yourself. Find out how it works here.

Shorten pants

Learn how to shorten trousers that are too long yourself in just a few steps.