Our Brands

The consistent focus on BOSS and HUGO can also be seen in our stores since the beginning of the year. With the integration of BOSS Orange and BOSS Green into the core brand, we are now offering our customers a consistent range that covers all wearing occasions - with a very positive response.

Created with Sketch.
Mark Langer
The HUGO brand

Portion of company sales volume in %

Created with Sketch.
in fiscal year 2017

BOSS and HUGO are two strong brands that are clearly distinguished by their fashionable style but meet the same high standards of quality and fit, innovation and sustainability. 

We are convinced that the desirability of our brands will be the most important factor for company success in the long term. Maximizing customer satisfaction and offering the best products in the industry follow this philosophy.

In addition to classic business outfits, BOSS also offers casual styles and athleisurewear. With the HUGO brand, trendsetters and style individualists can make confident statements with cool and progressive looks.

The BOSS core brand

For the versatile woman of today

BOSS Womenswear touches all bases for modern-day living, from business and casual attire to eveningwear, with an emphasis on beautifully tailored pieces. Timeless styles with a fresh, modernist twist are an essential part of the collection.

A wardrobe as versatile as the man who wears it

Collections that are both modern and elegant. Traditional tailoring that results in a perfect fit. Self-confident business fashion and sophisticated leisure looks so that the customer can dress perfectly for any occasion. That's BOSS.

The HUGO brand

For the man who prefers to lead not to follow

Dramatic cuts, clean designs and cool accents that defy categorization – HUGO is geared towards style individualists that always go their own way. A mix of modern tailoring and strong casual influences delivers unconventional looks for trendsetters, movers and shakers.

The HUGO woman makes no compromises - not even in her style

HUGO Womenswear offers looks for individualists whose unconventional style is more than just the exterior - it reflects their inner attitude. There are no rules for HUGO women. Everything can be combined with anything, as long as it makes a statement. The collection includes smart office outfits and cool casualwear.