HUGO BOSS at a Glance
HUGO BOSS Factsheet
As a global fashion and lifestyle company in the premium segment, HUGO BOSS, with its approximately 14,600 employees, is one of the leaders in offering high-quality women’s and men’s apparel. Sustainably increasing brand desirability is at the forefront of all Group activities and is the focus of the Group’s strategic framework. In 2019, the company based in Metzingen (Germany) generated sales of EUR 2.9 billion.
Sales by region 2019
Sales by channel 2019
Sales by brand 2019
Financial Highlights
Group Strategy
HUGO BOSS has the vision of being the most desirable fashion and lifestyle brand in the premium segment of the global apparel market. With a variety of strategic initiatives from a brand, sales and operational perspective, the Group intends to sustainably increase the desirability of its brands, BOSS and HUGO.
Focus on four strategic growth drivers
Exploiting the full potential of online
HUGO BOSS sees great growth opportunities above all in expanding its online business. With aboveaverage growth, the online business is expected to contribute significantly to achieving the Group’s targets in the coming years. To this end, the Group is focusing on further expanding the concession model to the online business and tapping the full potential of its own online store hugoboss.com. The Group plans to roughly quadruple sales in its own online business by 2022 (base year 2018: EUR 110 million).
Improving retail productivity
HUGO BOSS aims to increase its sales per square meter by an average of 4% per year by 2022 (base year 2018: EUR 10,700 per sqm). The continuous optimization of the global retail network and the further enhancement of the shopping experience are expected to contribute significantly to this.
Realizing growth potential in Asia
HUGO BOSS is convinced that its brands have significant growth potential in Asia in particular. The share of sales in the Asia/Pacific region is expected to grow to around 20% by 2022 (base year 2018: 15%). In particular, the Group sees potential to open up additional retail stores in mainland China in the coming years. In addition, the online business in China is expected to contribute to the above-average growth of the region.
Strengthening the HUGO brand in the contemporary fashion segment
The focus on the dynamic contemporary fashion segment, which has already achieved higher growth rates in recent years than classic tailoring, for example, should contribute to above-average growth of HUGO in the coming years. This entails taking full advantage of the potential of the brand in the casualwear segment. The Group will also continue to examine potential for the selective opening of other HUGO stores.
HUGO BOSS Share
Shareholder Structure
Managing Board
Managing Board
Contact
HUGO BOSS AG Dieselstrasse 12 72555 Metzingen Germany
Investor Relations +49 7123 94-80903 Investor-Relations@hugoboss.com