HUGO BOSS at a Glance

All facts for your investment at a glance
An overview of the business model, brand portfolio, Managing Board as well as key figures can be found in the HUGO BOSS factsheet.

HUGO BOSS Factsheet

As a global fashion and lifestyle company positioned in the premium segment, HUGO BOSS is one of the leaders in offering high-quality women’s and men’s apparel. Sustainably increasing brand desirability is at the forefront of all Group activities and the main focus of the Company’s strategic framework. In 2020, the Company, based in Metzingen (Germany), employed approximately 13.800 people worldwide.


BOSS offers sophisticated, modern collections focused on quality and design to create an impeccable look – be it business, casual or athleisure.

The HUGO collection is designed for those who take their own approach to style, offering a full range of tailoring and cool casual pieces with fashion-forward attitude. HUGO’s only rule when it comes to style: be your authentic self and nothing else.

Sales by region 2020

Licenses (3%)
Europe (incl. Middle East & Africa) (63%)
Americas (16%)
Asia/Pacific (18%)

Sales by channel 2020

Own retail business (66%)
Wholesale (31%)
Licenses (3%)

Sales by brand 2020

BOSS (86%)
HUGO (14%)

Financial Highlights

Group Strategy

To deliver on its vision and ambition of becoming the premium tech-driven fashion platform worldwide, and one of the top-100 global brands, HUGO BOSS introduced its ‘CLAIM 5’ strategy, which puts the consumer at the core of its business activities more than ever before. Over the next five years, HUGO BOSS is fully committed to strongly accelerate top-line growth, claim its position in the consumers’ minds, and win market share for its strong brands BOSS and HUGO. ‘CLAIM 5’ is based on five strong pillars: Boost Brands, Product is King, Lead in Digital, Rebalance Omnichannel, and Organize for Growth. It also includes a bold commitment to sustainability, together with a strong executional road map and a clear plan on empowering people and teams.


Outlook 2021

  Results 2020 Outlook 2021
Group sales (currency-adjusted) EUR 1,946 million Increase by ~40%

Operating result (EBIT)

minus EUR 236 million

EUR 175 million to EUR 200 million

Trade net working capital as a percentage of sales


Improve to a level of between 21% and 23%

Capital expenditure

EUR 80 million

EUR 100 million to EUR 130 million


Shareholder Structure

Free float (83%)
PFC S.r.l. / Zignago Holding S.p.A. (15%)
Own shares (2%)

Sustainability targets at HUGO BOSS

Contribution to climate protection

≥51% reduction of CO2 emissions within our own area of responsibility (Scope 1+2 in comparison to 2018) by 2030 (Status 2020: Reduction of 36%)

30% reduction of CO2 emissions mainly from transport, production and raw materials production (Scope 3 in comparison to 2018) by 2030 (Status 2020: Reduction of 28%)

Offering more sustainable products

Use of 100% of cotton sourced from sustainable production by 2025 (Status 2020: 86%).

≥30% of our product range consists of RESPONSIBLE styles by 2025 (Status 2020:15%).

Ensuring social standards in the supply chain

Sourcing of all goods from finished goods suppliers with a result of satisfying or better in social audits by 2025 (Status 2020: 96%).

Responsible chemicals management

By 2025, all of our suppliers with a high environmental impact comply with the company's specifications, particularly with regard to climate protection and chemicals management (GSCP, ZDHC, UNFCCC) (Status 2020: 20%).


Commitment to better education in society

Reaching 1,400 schoolchildren and students through the HUGO BOSS Education Association by 2025 (2020: 1.140 schoolchildren and students).

HUGO BOSS Managing Board
The five members of the Managing Board are responsible for the Group's strategy and management: CSO Oliver Timm, COO Heiko Schäfer, CEO Daniel Grieder, CFO Yves Müller and CBO Ingo Wilts (from left to right).


Dieselstrasse 12
72555 Metzingen

Investor Relations
+49 7123 94-80903