HUGO BOSS at a Glance

All facts for your investment at a glance
An overview of the business model, brand portfolio, Managing Board as well as key figures can be found in the HUGO BOSS factsheet.

HUGO BOSS Factsheet

HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. The Company’s “CLAIM 5” growth strategy aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.

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BOSS offers sophisticated, modern collections focused on quality and design to create an impeccable look – be it business, casual or athleisure.

The HUGO collection is designed for those who take their own approach to style, offering a full range of tailoring and cool casual pieces with fashion-forward attitude. HUGO’s only rule when it comes to style: be your authentic self and nothing else.

Sales

Sales by region 2021

63
Europe (incl. Middle East & Africa) (63%)
20
Americas (20%)
15
Asia/Pacific (15%)
3
Licenses (3%)

Sales by channel 2021

54
Brick-and-mortar retail (54%)
23
Brick-and-mortar wholesale (23%)
20
Digital (20%)
3
Licenses (3%)

Sales by brand 2021

78
BOSS Menswear (78%)
7
BOSS Womenswear (7%)
15
HUGO (15%)

Financial Highlights

Group Strategy

The strategy is closely linked to the Company’s vision and ambition of being the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In this context, HUGO BOSS is putting the customer at the center of all its activities more than ever before. The Company aims at turning customers into true fans and retain their loyalty to BOSS and HUGO for as long as possible. “CLAIM 5” is based on five strategic pillars: “Boost Brands”, “Product is King”, “Lead in Digital”, “Rebalance Omnichannel” and “Organize for Growth”. It also includes a bold commitment to sustainability, together with a strong executional road map, and a strong commitment on empowering people and teams.

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Outlook 2022

  Results 2021 Outlook 2022
Group sales EUR 2,786 million Increase within a range of 20% to 25% (to EUR 3.3 billion to EUR 3.5 billion)

Operating result (EBIT)

EUR 228 million

Increase within a range of 25% to 35% (to EUR 285 million to EUR 310 million)

HUGO BOSS Share

Shareholder Structure

83
Free float (83%)
15
PFC S.r.l. / Zignago Holding S.p.A. (15%)
2
Own shares (2%)

Sustainability targets at HUGO BOSS

Contribution to climate protection

Within the scope of its “CLAIM 5” strategy, HUGO BOSS has set itself the target of being climate-neutral in its own area of responsibility by 2030 and along the entire value chain by 2045.

Offering more sustainable products

HUGO BOSS Company aims to enable 80% of all BOSS and HUGO products to become circular by 2030. The share of RESPONSIBLE Styles in the BOSS and HUGO product range, which are considered to be particularly sustainable, is also set to increase to 60% by 2030 (2021: 31%). 

Ensuring social standards in the supply chain

HUGO BOSS has set itself the goal of procuring 100% of its sourcing volume from finished goods suppliers (including its own production sites) with one of the top two performance levels (“good” or “satisfactory”) in the most recent audit by 2025. As of December 31, 2021, this proportion was 99% (2020: 96%).

Employee satisfaction

Overall employee satisfaction rose to 76% in 2021 (2020: overall satisfaction of 72%). This means that the Company has achieved its target of increasing Group-wide overall satisfaction to 75% by 2025 ahead of schedule. HUGO BOSS intends to at least maintain this strong level in the future.

Managing Board HUGO BOSS AG
HUGO BOSS Managing Board
The three members of the Managing Board are responsible for the Group's strategy and management: CEO Daniel Grieder, CSO Oliver Timm, and CFO/COO Yves Müller (from left to right).

Contact

HUGO BOSS AG
Dieselstrasse 12
72555 Metzingen
Germany

Investor Relations
+49 7123 94-80903
Investor-Relations@hugoboss.com