HUGO BOSS at a Glance
HUGO BOSS Factsheet
As a global fashion and lifestyle company positioned in the premium segment, HUGO BOSS is one of the leaders in offering high-quality women’s and men’s apparel. Sustainably increasing brand desirability is at the forefront of all Group activities and the main focus of the Company’s strategic framework. In 2020, the Company, based in Metzingen (Germany), employed approximately 13.800 people worldwide.
Sales by region 2020
Sales by channel 2020
Sales by brand 2020
Financial Highlights
Group Strategy
The vision of HUGO BOSS is to be the most desirable fashion and lifestyle brand in the premium segment of the global apparel market. The Group is convinced that further elevating the desirability of its two brands, BOSS and HUGO, represents the most important factor for the Company’s long-term success.
Three strategic priorities intended to drive future growth
Create brand heat and product desire
From a brand perspective, the Group’s key objective is to drive brand heat and elevate the desirability of BOSS and HUGO in the long run, in particular among younger customers. The brands’ marketing initiatives focus on three pillars in this regard: highlight events to emotionalize the brands, strong partnerships with influential personalities, and exclusive collaborations with appealing brands and businesses. Fully exploiting the global trend towards a more casual lifestyle forms another key element with regard to driving brand desirability. Further pushing the casualization of its business model – across brand, gender, and wearing occasion – will therefore remain a top priority for HUGO BOSS while also continuing with breaking up the boundaries between casualwear and formalwear.
Exploit global sales opportunities
To drive growth across all sales channels, HUGO BOSS aims to fully utilizing its omnichannel capabilities developed over the past years by connecting all customer touchpoints into a seamless, consistent customer experience as well as further digitzing all respective touchpoints. In doing so, HUGO BOSS aims to resolutely exploit all sales opportunities in the years to come. Continuing the success story of its online business and fully leveraging the Group’s potential in mainland China are of particular importance for HUGO BOSS in this regard.
Drive operational excellence
From an operational perspective, HUGO BOSS constantly aims to develop and implement best-in-class solutions to ensure efficiency and flexibility along its entire value chain. This includes, above all, further optimizing the Company’s sourcing structure without compromising on product quality. In addition, digitizing its business model offers HUGO BOSS various opportunities for sustainably increasing customer value and for improving efficiency and flexibility – from digital product development to implementing digital elements in wholesale and retail distribution.
HUGO BOSS Share
Shareholder Structure
Sustainability targets at HUGO BOSS
Contribution to climate protection
Reduction of CO2 emissions along the entire value chain by 30% by 2030 (compared with the base year 2018).
Use of more sustainable materials
Use of 100% of cotton sourced from sustainable production by 2025 (2019: 61%).
Ensuring social standards in the supply chain
Sourcing of all goods from finished goods suppliers with a result of satisfying or better in social audits by 2025 (2019: 93%).
Responsible chemicals management
By 2025, all suppliers with significant environmental impacts will comply with national environmental legislation and contribute to the implementation of the Zero Discharge of Hazardous Chemicals (ZDHC) standards (2019:24%).
Commitment to better education in society
Supporting 1,400 children through the HUGO BOSS Education Association by 2025 (2019: 1.018).
Contact
HUGO BOSS AG Dieselstrasse 12 72555 Metzingen Germany
Investor Relations +49 7123 94-80903 Investor-Relations@hugoboss.com