HUGO BOSS at a Glance

All facts for your investment at a glance
An overview of the business model, brand portfolio, Managing Board as well as key figures can be found in the HUGO BOSS factsheet. Clicking on the download link generates a PDF version of the factsheet.

HUGO BOSS Factsheet

As a global fashion and lifestyle company in the premium segment, HUGO BOSS, with its ­approximately 14,600 employees, is one of the leaders in offering high-quality women’s and men’s apparel. Sustainably increasing brand desirability is at the forefront of all Group activities and is the focus of the Group’s strategic framework. In 2019, the company based in Metzingen (Germany) generated sales of EUR 2.9 billion. 


BOSS offers sophisticated, modern collections focused on quality and design to create an impeccable look – be it business, casual or athleisure.

The HUGO collection is designed for those who take their own approach to style, offering a full range of tailoring and casual pieces with fashion-forward attitude.

Sales by region 2019

Licenses (3%)
Europe (incl. Middle East & Africa) (63%)
Americas (19%)
Asia/Pacific (15%)

Sales by channel 2019

Own retail business (65%)
Wholesale (32%)
Licenses (3%)

Sales by brand 2019

BOSS (86%)
HUGO (14%)

Financial Highlights

Group Strategy

HUGO BOSS has the vision of being the most desirable fashion and lifestyle brand in the premium segment of the global apparel market. With a variety of strategic initiatives from a brand, sales and operational perspective, the Group intends to sustainably increase the desirability of its brands, BOSS and HUGO.


Focus on four strategic growth drivers

Exploiting the full potential of online
HUGO BOSS sees great growth opportunities above all in expanding its online business. With aboveaverage growth, the online business is expected to contribute significantly to achieving the Group’s targets in the coming years. To this end, the Group is focusing on further expanding the concession model to the online business and tapping the full potential of its own online store The Group plans to roughly quadruple sales in its own online business by 2022 (base year 2018: EUR 110 million).


Improving retail productivity
HUGO BOSS aims to increase its sales per square meter by an average of 4% per year by 2022 (base year 2018: EUR 10,700 per sqm). The continuous optimization of the global retail network and the further enhancement of the shopping experience are expected to contribute significantly to this. 

Realizing growth potential in Asia
HUGO BOSS is convinced that its brands have significant growth potential in Asia in particular. The share of sales in the Asia/Pacific region is expected to grow to around 20% by 2022 (base year 2018: 15%). In particular, the Group sees potential to open up additional retail stores in mainland China in the coming years. In addition, the online business in China is expected to contribute to the above-average growth of the region.

Strengthening the HUGO brand in the contemporary fashion segment
The focus on the dynamic contemporary fashion segment, which has already achieved higher growth rates in recent years than classic tailoring, for example, should contribute to above-average growth of HUGO in the coming years. This entails taking full advantage of the potential of the brand in the casualwear segment. The Group will also continue to examine potential for the selective opening of other HUGO stores. 


Shareholder Structure

Free float (83%)
PFC S.r.l. / Zignago Holding S.p.A. (15%)
Own shares (2%)

Sustainability targets at HUGO BOSS

Contribution to climate protection

Reduction of CO2 emissions along the entire value chain by 30% by 2030 (compared with the base year 2018).

Use of more sustainable materials

Use of 100% of cotton sourced from sustainable production by 2025 (2019: 61%).

Ensuring social standards in the supply chain

Sourcing of all goods from finished goods suppliers with a result of satisfying or better in social audits by 2025 (2019: 93%).

Responsible chemicals management

By 2025, all suppliers with significant environmental impacts will comply with national environmental legislation and contribute to the implementation of the Zero Discharge of Hazardous Chemicals (ZDHC) standards (2019:24%).


Commitment to better education in society

Supporting 1,400 children through the HUGO BOSS Education Association by 2025 (2019: 1.018).

HUGO BOSS Managing Board
The four members of the Managing Board are responsible for the Group's strategy and management: CBO Ingo Wilts, CSO Oliver Timm, Spokesperson and CFO Yves Müller and COO Heiko Schäfer (from left to right).


Dieselstrasse 12
72555 Metzingen

Investor Relations
+49 7123 94-80903