HUGO BOSS
at a Glance

All facts for your investment at a glance

An overview of the business model, brand portfolio, Managing Board as well as key figures can be found in the HUGO BOSS factsheet.

HUGO BOSS Factsheet

HUGO BOSS, headquartered in Metzingen (Germany), is a leading global fashion and lifestyle company in the premium segment, offering high-quality women’s and men’s apparel, shoes, and accessories. The Company pursues a portfolio strategy, with the HUGO BOSS platform currently consisting of two globally renowned brands – BOSS and HUGO. Our “CLAIM 5” strategy is closely linked to our vision of being the leading premium tech-driven fashion platform worldwide. At the same time, we aim to strongly drive brand relevance and market share gains. In fiscal year 2024, HUGO BOSS generated sales of EUR 4.3 billion (2023: EUR 4.2 billion).

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BOSS offers sophisticated, modern collections focused on quality and design to create an impeccable look – be it business, casual or athleisure.

The HUGO collection is designed for those who take their own approach to style, offering a full range of tailoring and cool casual pieces with fashion-forward attitude. HUGO’s only rule when it comes to style: be your authentic self and nothing else.

Sales 2024

Sales by region

EMEA (61%)

Americas (24%)

Asia/Pacific (13%)

Licenses (3%)

Sales by channel

Brick-and-mortar retail (52%)

Brick-and-mortar wholesale (26%)

Digital (20%)

Licenses (3%)

Sales by brand

BOSS Menswear (77%)

BOSS Womenswear (7%)

HUGO (16%)

Key figures of HUGO BOSS in a multi-year comparison can be found here.

KEY FIGURES COMPARISON

Group Strategy

Our “CLAIM 5” growth strategy is closely linked to our vision of being the leading premium tech-driven fashion platform worldwide. In this context, more than ever before we are putting the consumer at the center of all our activities. We aim at turning consumers into true fans and retain their loyalty to BOSS and HUGO. Our strategy is thereby based on five strategic pillars: “Boost Brands,” “Product is Key,” “Lead in Digital,” “Drive Omnichannel,” and “Organize for Growth.” It also includes a bold commitment to sustainability, together with a strong executional road map, and a firm commitment to empower people and teams.

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Outlook 2025

	Results 2024	Outlook 2025
Group sales	EUR 4,307 million	Between EUR 4.2 billion and EUR 4.4 billion (–2% to +2%)
Operating result (EBIT)	EUR 361 million	Increase to a level of EUR 380 million to EUR 440 million (+5% to +22%)

FULL OUTLOOK FOR FISCAL YEAR 2025

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HUGO BOSS Share

Shareholder Structure

Free float (64%)

Frasers Group Plc. (19%)

PFC S.r.l. / Zignago Holding S.p.A. (15%)

Own shares (2%)

FOR A BOLD & BETTER FUTURE

HUGO BOSS regards sustainability as an integral part of its business activities. “Sustainable throughout” thus lays an important foundation for our “CLAIM 5” group strategy. Our sustainability strategy is focused on running our business without waste and pollution, thus protecting our planet. The strategy’s foundation is a strong environmental, social and governance (ESG) basis.

We have set ourselves ambitious targets towards becoming more sustainable. This includes our five strategic pillars consisting of strongly increasing our circularity initiatives, driving digitization and data analytics, leveraging nature-positive materials, fighting microplastic, and keep pushing towards zero emissions.

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HUGO BOSS Managing Board

The three members of the Managing Board are responsible for the Group's strategy and management: CFO/COO Yves Müller, CEO Daniel Grieder, and CSO Oliver Timm (from left to right).

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