HUGO BOSS at a Glance
HUGO BOSS Factsheet
HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. The Company’s “CLAIM 5” growth strategy aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.
Sales
Sales by region 2021
Sales by channel 2021
Sales by brand 2021
Financial Highlights
Group Strategy
The strategy is closely linked to the Company’s vision and ambition of being the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In this context, HUGO BOSS is putting the customer at the center of all its activities more than ever before. The Company aims at turning customers into true fans and retain their loyalty to BOSS and HUGO for as long as possible. “CLAIM 5” is based on five strategic pillars: “Boost Brands”, “Product is King”, “Lead in Digital”, “Rebalance Omnichannel” and “Organize for Growth”. It also includes a bold commitment to sustainability, together with a strong executional road map, and a strong commitment on empowering people and teams.
Outlook 2022
| Results 2021 | Outlook 2022 | |
|---|---|---|
| Group sales | EUR 2,786 million | Increase within a range of +10% to +15% (to EUR 3.1 billion to EUR 3.2 billion) |
Operating result (EBIT) | EUR 228 million | Increase within a range of +10% to +25% (to EUR 250 million to EUR 285 million) |
Trade net working capital as a percentage of sales | 17.2% | Increase to a level of between 18% and 19% |
Capital expenditure | EUR 104 million | EUR 200 million to EUR 230 million |
HUGO BOSS Share
Shareholder Structure
Sustainability targets at HUGO BOSS
Contribution to climate protection
≥51% reduction of CO2 emissions within our own area of responsibility (Scope 1+2 in comparison to 2018) by 2030 (Status 2020: Reduction of 36%)
30% reduction of CO2 emissions mainly from transport, production and raw materials production (Scope 3 in comparison to 2018) by 2030 (Status 2020: Reduction of 28%)
Offering more sustainable products
Use of 100% of cotton sourced from sustainable production by 2025 (Status 2020: 86%).
≥30% of our product range consists of RESPONSIBLE styles by 2025 (Status 2020:15%).
Ensuring social standards in the supply chain
Sourcing of all goods from finished goods suppliers with a result of satisfying or better in social audits by 2025 (Status 2020: 96%).
Responsible chemicals management
By 2025, all of our suppliers with a high environmental impact comply with the company's specifications, particularly with regard to climate protection and chemicals management (GSCP, ZDHC, UNFCCC) (Status 2020: 20%).
Commitment to better education in society
Reaching 1,400 schoolchildren and students through the HUGO BOSS Education Association by 2025 (2020: 1.140 schoolchildren and students).
Contact
HUGO BOSS AG Dieselstrasse 12 72555 Metzingen Germany
Investor Relations +49 7123 94-80903 Investor-Relations@hugoboss.com