HUGO BOSS at a Glance
HUGO BOSS Factsheet
HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. The Company’s “CLAIM 5” growth strategy aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.
Sales
Sales by region 2021
Sales by channel 2021
Sales by brand 2021
Financial Highlights
Group Strategy
The strategy is closely linked to the Company’s vision and ambition of being the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In this context, HUGO BOSS is putting the customer at the center of all its activities more than ever before. The Company aims at turning customers into true fans and retain their loyalty to BOSS and HUGO for as long as possible. “CLAIM 5” is based on five strategic pillars: “Boost Brands”, “Product is King”, “Lead in Digital”, “Rebalance Omnichannel” and “Organize for Growth”. It also includes a bold commitment to sustainability, together with a strong executional road map, and a strong commitment on empowering people and teams.
Outlook 2022
| Results 2021 | Outlook 2022 | |
|---|---|---|
| Group sales | EUR 2,786 million | Increase within a range of 20% to 25% (to EUR 3.3 billion to EUR 3.5 billion) |
Operating result (EBIT) | EUR 228 million | Increase within a range of 25% to 35% (to EUR 285 million to EUR 310 million) |
HUGO BOSS Share
Shareholder Structure
Sustainability targets at HUGO BOSS
Contribution to climate protection
Within the scope of its “CLAIM 5” strategy, HUGO BOSS has set itself the target of being climate-neutral in its own area of responsibility by 2030 and along the entire value chain by 2045.
Offering more sustainable products
HUGO BOSS Company aims to enable 80% of all BOSS and HUGO products to become circular by 2030. The share of RESPONSIBLE Styles in the BOSS and HUGO product range, which are considered to be particularly sustainable, is also set to increase to 60% by 2030 (2021: 31%).
Ensuring social standards in the supply chain
HUGO BOSS has set itself the goal of procuring 100% of its sourcing volume from finished goods suppliers (including its own production sites) with one of the top two performance levels (“good” or “satisfactory”) in the most recent audit by 2025. As of December 31, 2021, this proportion was 99% (2020: 96%).
Employee satisfaction
Overall employee satisfaction rose to 76% in 2021 (2020: overall satisfaction of 72%). This means that the Company has achieved its target of increasing Group-wide overall satisfaction to 75% by 2025 ahead of schedule. HUGO BOSS intends to at least maintain this strong level in the future.
Contact
HUGO BOSS AG Dieselstrasse 12 72555 Metzingen Germany
Investor Relations +49 7123 94-80903 Investor-Relations@hugoboss.com