HUGO BOSS at a Glance
HUGO BOSS Factsheet
As a global fashion and lifestyle company positioned in the premium segment, HUGO BOSS is one of the leaders in offering high-quality women’s and men’s apparel. Sustainably increasing brand desirability is at the forefront of all Group activities and the main focus of the Company’s strategic framework. In 2020, the Company, based in Metzingen (Germany), employed approximately 13.800 people worldwide.
Sales by region 2020
Sales by channel 2020
Sales by brand 2020
Financial Highlights
Group Strategy
To deliver on its vision and ambition of becoming the premium tech-driven fashion platform worldwide, and one of the top-100 global brands, HUGO BOSS introduced its ‘CLAIM 5’ strategy, which puts the consumer at the core of its business activities more than ever before. Over the next five years, HUGO BOSS is fully committed to strongly accelerate top-line growth, claim its position in the consumers’ minds, and win market share for its strong brands BOSS and HUGO. ‘CLAIM 5’ is based on five strong pillars: Boost Brands, Product is King, Lead in Digital, Rebalance Omnichannel, and Organize for Growth. It also includes a bold commitment to sustainability, together with a strong executional road map and a clear plan on empowering people and teams.
Outlook 2021
| Results 2020 | Outlook 2021 | |
|---|---|---|
| Group sales (currency-adjusted) | EUR 1,946 million | Increase by ~40% |
Operating result (EBIT) | minus EUR 236 million | EUR 175 million to EUR 200 million |
Trade net working capital as a percentage of sales | 28.7% | Improve to a level of between 21% and 23% |
Capital expenditure | EUR 80 million | EUR 100 million to EUR 130 million |
HUGO BOSS Share
Shareholder Structure
Sustainability targets at HUGO BOSS
Contribution to climate protection
≥51% reduction of CO2 emissions within our own area of responsibility (Scope 1+2 in comparison to 2018) by 2030 (Status 2020: Reduction of 36%)
30% reduction of CO2 emissions mainly from transport, production and raw materials production (Scope 3 in comparison to 2018) by 2030 (Status 2020: Reduction of 28%)
Offering more sustainable products
Use of 100% of cotton sourced from sustainable production by 2025 (Status 2020: 86%).
≥30% of our product range consists of RESPONSIBLE styles by 2025 (Status 2020:15%).
Ensuring social standards in the supply chain
Sourcing of all goods from finished goods suppliers with a result of satisfying or better in social audits by 2025 (Status 2020: 96%).
Responsible chemicals management
By 2025, all of our suppliers with a high environmental impact comply with the company's specifications, particularly with regard to climate protection and chemicals management (GSCP, ZDHC, UNFCCC) (Status 2020: 20%).
Commitment to better education in society
Reaching 1,400 schoolchildren and students through the HUGO BOSS Education Association by 2025 (2020: 1.140 schoolchildren and students).
Contact
HUGO BOSS AG Dieselstrasse 12 72555 Metzingen Germany
Investor Relations +49 7123 94-80903 Investor-Relations@hugoboss.com