HUGO BOSS at a Glance

All facts for your investment at a glance
An overview of the business model, brand portfolio, Managing Board as well as key figures can be found in the HUGO BOSS factsheet.

HUGO BOSS Factsheet

HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. The Company’s “CLAIM 5” growth strategy aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.

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BOSS offers sophisticated, modern collections focused on quality and design to create an impeccable look – be it business, casual or athleisure.

The HUGO collection is designed for those who take their own approach to style, offering a full range of tailoring and cool casual pieces with fashion-forward attitude. HUGO’s only rule when it comes to style: be your authentic self and nothing else.

Sales

Sales by region 2021

63
Europe (incl. Middle East & Africa) (63%)
20
Americas (20%)
15
Asia/Pacific (15%)
3
Licenses (3%)

Sales by channel 2021

54
Brick-and-mortar retail (54%)
23
Brick-and-mortar wholesale (23%)
20
Digital (20%)
3
Licenses (3%)

Sales by brand 2021

78
BOSS Menswear (78%)
7
BOSS Womenswear (7%)
15
HUGO (15%)

Financial Highlights

Group Strategy

The strategy is closely linked to the Company’s vision and ambition of being the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In this context, HUGO BOSS is putting the customer at the center of all its activities more than ever before. The Company aims at turning customers into true fans and retain their loyalty to BOSS and HUGO for as long as possible. “CLAIM 5” is based on five strategic pillars: “Boost Brands”, “Product is King”, “Lead in Digital”, “Rebalance Omnichannel” and “Organize for Growth”. It also includes a bold commitment to sustainability, together with a strong executional road map, and a strong commitment on empowering people and teams.

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Outlook 2022

  Results 2021 Outlook 2022
Group sales EUR 2,786 million Increase within a range of +10% to +15% (to EUR 3.1 billion to EUR 3.2 billion)

Operating result (EBIT)

EUR 228 million

Increase within a range of +10% to +25% (to EUR 250 million to EUR 285 million)

Trade net working capital as a percentage of sales

17.2%

Increase to a level of between 18% and 19%

Capital expenditure

EUR 104 million

EUR 200 million to EUR 230 million

HUGO BOSS Share

Shareholder Structure

83
Free float (83%)
15
PFC S.r.l. / Zignago Holding S.p.A. (15%)
2
Own shares (2%)

Sustainability targets at HUGO BOSS

Contribution to climate protection

≥51% reduction of CO2 emissions within our own area of responsibility (Scope 1+2 in comparison to 2018) by 2030 (Status 2020: Reduction of 36%)

30% reduction of CO2 emissions mainly from transport, production and raw materials production (Scope 3 in comparison to 2018) by 2030 (Status 2020: Reduction of 28%)

Offering more sustainable products

Use of 100% of cotton sourced from sustainable production by 2025 (Status 2020: 86%).

≥30% of our product range consists of RESPONSIBLE styles by 2025 (Status 2020:15%).

Ensuring social standards in the supply chain

Sourcing of all goods from finished goods suppliers with a result of satisfying or better in social audits by 2025 (Status 2020: 96%).

Responsible chemicals management

By 2025, all of our suppliers with a high environmental impact comply with the company's specifications, particularly with regard to climate protection and chemicals management (GSCP, ZDHC, UNFCCC) (Status 2020: 20%).

 

Commitment to better education in society

Reaching 1,400 schoolchildren and students through the HUGO BOSS Education Association by 2025 (2020: 1.140 schoolchildren and students).

HUGO BOSS Managing Board
The four members of the Managing Board are responsible for the Group's strategy and management: CEO Daniel Grieder, COO Heiko Schäfer, CFO Yves Müller, and CSO Oliver Timm (from left to right).

Contact

HUGO BOSS AG
Dieselstrasse 12
72555 Metzingen
Germany

Investor Relations
+49 7123 94-80903
Investor-Relations@hugoboss.com