Annual Shareholders' Meeting 2021

Despite ongoing implications of the pandemic, especially in Europe, we have seen a solid and promising start into the year. I am particularly pleased by the further progress along our strategic growth drivers – Online, mainland China and casualwear – which have all seen momentum further accelerating. All this makes us confident for the remainder of the year as we expect both sales and EBIT to recover noticeably in the further course of 2021.
Yves Müller

Latest information

Daniel Grieder joins the Managing Board of HUGO BOSS AG

June 2021 - As of today, Daniel Grieder (59) joins the Managing Board of HUGO BOSS AG as Chief Executive Officer. The Supervisory Board of HUGO BOSS AG appointed Grieder as CEO of HUGO BOSS AG on June 16, 2020, for a period of five years. In the interim, since October 1, 2020, CFO Yves Müller has served as Spokesperson for the Managing Board. Until June last year, Daniel Grieder worked for Tommy Hilfiger for more than twenty years.

Go-live of in twelve additional markets

April 2021 - HUGO BOSS continues to expand its online store Customers in twelve additional markets, including South Korea, Russia and the United Arab Emirates, can now explore and shop the latest BOSS and HUGO collections online via the Group’s online flagship. With the successful expansion of and the growth of the online concession business, HUGO BOSS is consistently pursuing the goal of increasing its own online sales to more than EUR 400 million by 2022 (2020: EUR 221 million).

Annual Report 2020

March 2021 - Have a look at our online annual report 2020. Watch Yves Müller, CFO and Spokesperson of the Managing Board, as he comments on fiscal year 2020. Besides our financial performance, you shouldn´t miss many interactive features such as a flashback of last year´s highlights at HUGO BOSS and some exciting stories behind our strategic initiatives. Enjoy reading!

EUR million sales
EUR million sales
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Freestanding Stores
Freestanding Stores
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Created with Sketch.

Reasons for an investment in HUGO BOSS

Two strong brands

BOSS and HUGO – two strong brands, each targeting a clearly defined customer group through their brand presentation and distribution strategy. What their collections have in common is their high standard for quality, fit, innovation and sustainability.

Four growth pillars

HUGO BOSS has identified four strategic growth drivers, the consistent implementation of which is intended to contribute significantly to the future growth of the company:
• Exploiting the full potential of online
• Improving retail productivity
• Realizing growth potential in Asia
• Strengthening the HUGO brand in the contemporary fashion segment

Medium-term increase in profitability

The Group’s operating result (EBIT) is expected to increase faster than sales in the coming years. As a result, the Group has set itself the target of improving the EBIT margin significantly in the medium term. An improved gross profit margin and a Group-wide efficiency program with a strong focus on a more efficient use of operational expenses should contribute to this development.

Attractive dividend policy

HUGO BOSS offers an attractive dividend policy and intends to distribute 60% to 80% of Group net income in the form of dividends to shareholders.


Responsibility for customers, employees, business partners, shareholders and society: HUGO BOSS embodies conscious, value-oriented management.

Further information


Information on the HUGO BOSS share at a glance.

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