We look back on an encouraging fourth quarter. Thanks to a strong increase in sales and earnings, we have achieved our adjusted targets for fiscal year 2019. We will continue to persistently work on sustainably increasing the desirability of our brands BOSS and HUGO, and ensuring profitable growth for our company.
Mark Langer
Group Sales Q4 2019
825
EUR million
4% currency-adjusted
Reasons for an investment in HUGO BOSS
Two strong brands
BOSS and HUGO – two strong brands, each targeting a clearly defined customer group through their brand presentation and distribution strategy. What their collections have in common is their high standard for quality, fit, innovation and sustainability.
Four growth pillars
Group sales are expected to outgrow the projected growth of the relevant market segment for HUGO BOSS in the coming years. The following drivers will contribute to this:
• Quadrupling of online sales
• Increase in retail sales productivity by an average of 4% per year
• Double-digit sales growth in Asia
• Overproportionate growth of HUGO
• Quadrupling of online sales
• Increase in retail sales productivity by an average of 4% per year
• Double-digit sales growth in Asia
• Overproportionate growth of HUGO
Focus on margin growth
The company targets to increase the EBIT margin from 12% today to 15% in the mid-term. This target will be achieved through an expansion of the gross margin and strict cost management of operating expenses.
Attractive dividend policy
HUGO BOSS offers an attractive dividend policy and intends to distribute 60% to 80% of Group net income in the form of dividends to shareholders.
Responsibility
Responsibility for customers, employees, business partners, shareholders and society: HUGO BOSS embodies conscious, value-oriented management.
2,796
EUR million sales
EUR million sales
2018
419
Freestanding Stores
Freestanding Stores
2018
14,685
Employees
Employees
2018
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