The challenging market environment demonstrates the importance of focusing on the execution of our strategic priorities. Especially in our own online business and in the important growth market China, we are already seeing the successes today. We are also working to significantly improve our profitability in structural terms. In the important final quarter, we intend to significantly increase our operating profit again.
Mark Langer
Group Sales Q3 2019
720
EUR million
0% currency-adjusted
Reasons for an investment in HUGO BOSS
Two strong brands
BOSS and HUGO – two strong brands, each targeting a clearly defined customer group through their brand presentation and distribution strategy. What their collections have in common is their high standard for quality, fit, innovation and sustainability.
Four growth pillars
The company expects, on average, currency-adjusted sales growth of 5-7% until 2022. The following drivers will contribute to this:
• Quadrupling of online sales
• Increase in retail sales productivity by an average of 4% per year
• Double-digit sales growth in Asia
• Overproportionate growth of HUGO
• Quadrupling of online sales
• Increase in retail sales productivity by an average of 4% per year
• Double-digit sales growth in Asia
• Overproportionate growth of HUGO
Focus on margin growth
The company targets to increase the EBIT margin from 12% today to 15% by 2022. This target will be achieved through an expansion of the gross margin and strict cost management of operating expenses.
Attractive dividend policy
HUGO BOSS offers an attractive dividend policy and intends to distribute 60% to 80% of Group net income in the form of dividends to shareholders.
Responsibility
Responsibility for customers, employees, business partners, shareholders and society: HUGO BOSS embodies conscious, value-oriented management.
2,796
EUR million sales
EUR million sales
2018
419
Freestanding Stores
Freestanding Stores
2018
14,685
Employees
Employees
2018
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