Investor Day 2021

August 2021 - “Our strong performance in the second quarter impressively demonstrates the great potential of our two brands BOSS and HUGO,” says Daniel Grieder, Chief Executive Officer of HUGO BOSS AG. “We are well prepared to further drive our business recovery also in the second half of the year. Looking ahead, I am convinced that our strong brands, diversified business model, and highly motived teams will enable HUGO BOSS to unlock its full potential in the years to come.”

June 2021 - Daniel Grieder (59) joined the Managing Board of HUGO BOSS AG as Chief Executive Officer on June 1, 2021. The Supervisory Board of HUGO BOSS AG appointed Grieder as CEO of HUGO BOSS AG on June 16, 2020, for a period of five years. In the interim, since October 1, 2020, CFO Yves Müller has served as Spokesperson for the Managing Board. Until June last year, Daniel Grieder worked for Tommy Hilfiger for more than twenty years.

April 2021 - HUGO BOSS continues to expand its online store hugoboss.com. Customers in twelve additional markets, including South Korea, Russia and the United Arab Emirates, can now explore and shop the latest BOSS and HUGO collections online via the Group’s online flagship. With the successful expansion of hugoboss.com and the growth of the online concession business, HUGO BOSS is consistently pursuing the goal of increasing its own online sales to more than EUR 400 million by 2022 (2020: EUR 221 million).

Information on the HUGO BOSS share at a glance.

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