Investor Day 2021

It is our vision to become the leading premium tech-driven fashion platform worldwide and in this context, we will revolutionize the way in which we interact with consumers. Our ambition is to double our business to EUR 4 billion in revenues by 2025 and to become one of the top-100 global brands.
Daniel Grieder

Latest information

Second Quarter Results 2021

August 2021 - “Our strong performance in the second quarter impressively demonstrates the great potential of our two brands BOSS and HUGO,” says Daniel Grieder, Chief Executive Officer of HUGO BOSS AG. “We are well prepared to further drive our business recovery also in the second half of the year. Looking ahead, I am convinced that our strong brands, diversified business model, and highly motived teams will enable HUGO BOSS to unlock its full potential in the years to come.”

Daniel Grieder joins the Managing Board of HUGO BOSS AG

June 2021 - Daniel Grieder (59) joined the Managing Board of HUGO BOSS AG as Chief Executive Officer on June 1, 2021. The Supervisory Board of HUGO BOSS AG appointed Grieder as CEO of HUGO BOSS AG on June 16, 2020, for a period of five years. In the interim, since October 1, 2020, CFO Yves Müller has served as Spokesperson for the Managing Board. Until June last year, Daniel Grieder worked for Tommy Hilfiger for more than twenty years.

Go-live of hugoboss.com in twelve additional markets

April 2021 - HUGO BOSS continues to expand its online store hugoboss.com. Customers in twelve additional markets, including South Korea, Russia and the United Arab Emirates, can now explore and shop the latest BOSS and HUGO collections online via the Group’s online flagship. With the successful expansion of hugoboss.com and the growth of the online concession business, HUGO BOSS is consistently pursuing the goal of increasing its own online sales to more than EUR 400 million by 2022 (2020: EUR 221 million).

1,946
EUR million sales
EUR million sales
Created with Sketch.
2020
445
Freestanding Stores
Freestanding Stores
Created with Sketch.
2020
13,759
Employees
Employees
Created with Sketch.
2020

Further information

Share

Information on the HUGO BOSS share at a glance.

Investor FAQ

Here, you can find answers to frequently asked questions on the company, its share and its dividend.

Investor Contact

Our Investor Relations Team is happy to assist with any questions you may have.