Investor Relations

Latest information

HUGO BOSS successfully executes its measures to protect cash flow

August 2020 - “The second quarter was as challenging as expected. Our relentless focus on executing our measures to protect the financial stability of HUGO BOSS has yielded strong cash flow generation in Q2,” says Yves Müller, Spokesperson of the Managing Board of HUGO BOSS AG. “It is equally encouraging to see that the momentum along our strategic growth drivers China and Online has either returned quickly or further accelerated."

Oliver Timm to be Chief Sales Officer

July 2020 - The Supervisory Board of HUGO BOSS AG has appointed Oliver Timm (49) as Chief Sales Officer (CSO) with effect from January 1, 2021. In this position, he will assume global responsibility for the Group's own retail operations as well as wholesale and e-commerce businesses. The depth and breadth of his expertise in retail, wholesale and e-commerce make him the perfect candidate for a position of this significance at HUGO BOSS.

Expansion of own online operations

July 2020 – The ongoing expansion of its own online operations is of strategic importance for HUGO BOSS. By 2022, the company aims to generate online sales of more than EUR 400 million (2019: EUR 151 million). To achieve this target, the Group is leveraging the full potential of its online store while at the same time continuing to expand its concession business.

EUR million sales
EUR million sales
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Freestanding Stores
Freestanding Stores
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Created with Sketch.

Reasons for an investment in HUGO BOSS

Two strong brands

BOSS and HUGO – two strong brands, each targeting a clearly defined customer group through their brand presentation and distribution strategy. What their collections have in common is their high standard for quality, fit, innovation and sustainability.

Four growth pillars

HUGO BOSS has identified four strategic growth drivers, the consistent implementation of which is intended to contribute significantly to the future growth of the company:
• Exploiting the full potential of online
• Improving retail productivity
• Realizing growth potential in Asia
• Strengthening the HUGO brand in the contemporary fashion segment

Medium-term increase in profitability

The Group’s operating result (EBIT) is expected to increase faster than sales in the coming years. As a result, the Group has set itself the target of improving the EBIT margin significantly in the medium term. An improved gross profit margin and a Group-wide efficiency program with a strong focus on a more efficient use of operational expenses should contribute to this development.

Attractive dividend policy

HUGO BOSS offers an attractive dividend policy and intends to distribute 60% to 80% of Group net income in the form of dividends to shareholders.


Responsibility for customers, employees, business partners, shareholders and society: HUGO BOSS embodies conscious, value-oriented management.

Upcoming events

Aug | 06 | 2020 | Paris
Aug | 07 | 2020 | London I Dublin I Edinburgh
Aug | 10 | 2020 | London I Dublin I Edinburgh

Further information


Information on the HUGO BOSS share at a glance.

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