The COVID-19 pandemic is an unprecedented exceptional situation for our company too. Protecting our employees, customers, and business partners is our top priority. We have done our utmost to ensure the financial flexibility and stability of our company. I am absolutely convinced that together we will safely navigate HUGO BOSS through this unusual time.
Mark Langer

EUR million sales
EUR million sales
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Freestanding Stores
Freestanding Stores
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Created with Sketch.

Latest information

Virtual Annual Shareholders‘ Meeting

May 2020 – On May 27, HUGO BOSS held its Annual Shareholders' Meeting purely virtually for the first time in the company´s history. Shareholders were able to vote online or have a postal vote before the event. Amongst other things, a new Supervisory Board was elected. Please find further information on the new members, the voting results such as further relevant documents here.

Publication of the First Quarter Results 2020

May 2020 - HUGO BOSS resolutely tackles the challenges posed by the pandemic. Of course, protecting employees and financial stability have top priority for the company. A healthy balance sheet structure as well as comprehensive measures ensure liquidity. Learn more on the first quarter results in the press release.

Sustainability Report 2019 published

May 2020 - HUGO BOSS has published its seventh Sustainability Report. It includes a new sustainability program based on the concept of Today. Tomorrow. Always., which defines the strategic focus of the Company's commitment. This way, HUGO BOSS reflects on what has already been achieved, what the Company intends to do in the future, and what principles it always stands for.

Reasons for an investment in HUGO BOSS

Two strong brands

BOSS and HUGO – two strong brands, each targeting a clearly defined customer group through their brand presentation and distribution strategy. What their collections have in common is their high standard for quality, fit, innovation and sustainability.

Four growth pillars

HUGO BOSS has identified four strategic growth drivers, the consistent implementation of which is intended to contribute significantly to the future growth of the company:
• Exploiting the full potential of online
• Improving retail productivity
• Realizing growth potential in Asia
• Strengthening the HUGO brand in the contemporary fashion segment

Medium-term increase in profitability

The Group’s operating result (EBIT) is expected to increase faster than sales in the coming years. As a result, the Group has set itself the target of improving the EBIT margin significantly in the medium term. An improved gross profit margin and a Group-wide efficiency program with a strong focus on a more efficient use of operational expenses should contribute to this development.

Attractive dividend policy

HUGO BOSS offers an attractive dividend policy and intends to distribute 60% to 80% of Group net income in the form of dividends to shareholders.


Responsibility for customers, employees, business partners, shareholders and society: HUGO BOSS embodies conscious, value-oriented management.

Upcoming events

Jun | 02 | 2020 | Frankfurt/Main
Jun | 03 | 2020 | Berlin
Jun | 04 | 2020 | Asia
Jun | 09 | 2020 | Paris

Further information


Information on the HUGO BOSS share at a glance.

Investor FAQ

Here, you can find answers to frequently asked questions on the company, its share and its dividend.

Investor Contact

Our Investor Relations Team is happy to assist with any questions you may have.