Investor Relations

We made further progress in the recovery of our business, with great contribution coming from Online and mainland China. Our profitability returned to positive territory, and we even accelerated our strong cash flow generation. Further driving the global recovery of our business will remain a key priority for us as we approach year-end. At the same time, we will continue to push ahead with the execution of our strategic initiatives to return to our former growth trajectory.
Yves Müller

Latest information

HUGO BOSS included in the DJSI again

November 2020 - In November, HUGO BOSS AG was incorporated into the Dow Jones Sustainability Index (DJSI) World for the fourth consecutive year. As such, HUGO BOSS is one of the four companies in the textiles, apparel and luxury segment to have qualified for the Index this year. HUGO BOSS is also listed in the Dow Jones Sustainability Index (DJSI) Europe for the first time. The inclusion of HUGO BOSS in this Index underscores the Company’s comprehensive efforts to promote sustainability in recent years and evaluates these in relation to other businesses in the textile industry.

Third Quarter Results 2020

November 2020 – HUGO BOSS made further progress in the recovery of its business in the third quarter of fiscal year 2020, with great contribution coming from Online and mainland China. Profitability returned to positive territory, and cash flow generation even accalerated. Further driving the global recovery of the business will remain a key priority as we approach year-end. At the same time, HUGO BOSS will continue to push ahead with the execution of its strategic initiatives to return to its former growth trajectory.

First look: BOSS x Russell Athletic team up

October 2020 - BOSS is teaming up with iconic American brand Russell Athletic to create a capsule collection of bold casualwear for a new generation. Inspired by both brands’ archives, the designs will unite expert BOSS tailoring and Russell Athletic’s instantly recognizable sportswear aesthetic in a unique style. The capsule will launch in March 2021 with a campaign produced by publisher and creative agency Highsnobiety.

2,884
EUR million sales
EUR million sales
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2019
431
Freestanding Stores
Freestanding Stores
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2019
14,633
Employees
Employees
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2019

Reasons for an investment in HUGO BOSS

Two strong brands

BOSS and HUGO – two strong brands, each targeting a clearly defined customer group through their brand presentation and distribution strategy. What their collections have in common is their high standard for quality, fit, innovation and sustainability.

Four growth pillars

HUGO BOSS has identified four strategic growth drivers, the consistent implementation of which is intended to contribute significantly to the future growth of the company:
• Exploiting the full potential of online
• Improving retail productivity
• Realizing growth potential in Asia
• Strengthening the HUGO brand in the contemporary fashion segment

Medium-term increase in profitability

The Group’s operating result (EBIT) is expected to increase faster than sales in the coming years. As a result, the Group has set itself the target of improving the EBIT margin significantly in the medium term. An improved gross profit margin and a Group-wide efficiency program with a strong focus on a more efficient use of operational expenses should contribute to this development.

Attractive dividend policy

HUGO BOSS offers an attractive dividend policy and intends to distribute 60% to 80% of Group net income in the form of dividends to shareholders.

Responsibility

Responsibility for customers, employees, business partners, shareholders and society: HUGO BOSS embodies conscious, value-oriented management.

Further information

Share

Information on the HUGO BOSS share at a glance.

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