Over the past three years, our ‘CLAIM 5’ growth strategy has enabled HUGO BOSS to drive superior, high-quality top-line growth. However, following this period of strong top-line momentum, the global market environment deteriorated substantially in the first half of 2024, something we could not completely escape from. And while the macro environment is likely to remain difficult for the time being, we are steadfast in our commitment to continue driving above-trend growth, capturing further market share, and focusing even more on operational and organizational productivity.
Daniel Grieder
Chief Executive Officer of HUGO BOSS AG