2019 was an eventful year for HUGO BOSS. Importantly, we have made further progress in implementing our strategy. After a very good start to 2020, our business in Asia is currently being significantly impacted by the spread of the coronavirus. Nevertheless, we are firmly convinced of the great potential of our BOSS and HUGO brands in this key region.
Mark Langer
Group Sales 2019
2,884
EUR million
2% currency-adjusted
Reasons for an investment in HUGO BOSS
Two strong brands
BOSS and HUGO – two strong brands, each targeting a clearly defined customer group through their brand presentation and distribution strategy. What their collections have in common is their high standard for quality, fit, innovation and sustainability.
Four growth pillars
Group sales are expected to outgrow the projected growth of the relevant market segment for HUGO BOSS in the coming years. The following drivers will contribute to this:
• Quadrupling of online sales
• Increase in retail sales productivity by an average of 4% per year
• Double-digit sales growth in Asia
• Overproportionate growth of HUGO
• Quadrupling of online sales
• Increase in retail sales productivity by an average of 4% per year
• Double-digit sales growth in Asia
• Overproportionate growth of HUGO
Focus on margin growth
The company targets to increase the EBIT margin from 12% today to 15% in the mid-term. This target will be achieved through an expansion of the gross margin and strict cost management of operating expenses.
Attractive dividend policy
HUGO BOSS offers an attractive dividend policy and intends to distribute 60% to 80% of Group net income in the form of dividends to shareholders.
Responsibility
Responsibility for customers, employees, business partners, shareholders and society: HUGO BOSS embodies conscious, value-oriented management.
2,884
EUR million sales
EUR million sales
2019
431
Freestanding Stores
Freestanding Stores
2019
14,633
Employees
Employees
2019
