Investor Relations

2019 was an eventful year for HUGO BOSS. Importantly, we have made further progress in implementing our strategy. After a very good start to 2020, our business in Asia is currently being significantly impacted by the spread of the coronavirus. Nevertheless, we are firmly convinced of the great potential of our BOSS and HUGO brands in this key region.

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Mark Langer
Group Sales 2019

EUR million

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2% currency-adjusted

Reasons for an investment in HUGO BOSS

Two strong brands

BOSS and HUGO – two strong brands, each targeting a clearly defined customer group through their brand presentation and distribution strategy. What their collections have in common is their high standard for quality, fit, innovation and sustainability.

Four growth pillars

Group sales are expected to outgrow the projected growth of the relevant market segment for HUGO BOSS in the coming years. The following drivers will contribute to this:
• Quadrupling of online sales
• Increase in retail sales productivity by an average of 4% per year
• Double-digit sales growth in Asia
• Overproportionate growth of HUGO

Focus on margin growth

The company targets to increase the EBIT margin from 12% today to 15% in the mid-term. This target will be achieved through an expansion of the gross margin and strict cost management of operating expenses.

Attractive dividend policy

HUGO BOSS offers an attractive dividend policy and intends to distribute 60% to 80% of Group net income in the form of dividends to shareholders.


Responsibility for customers, employees, business partners, shareholders and society: HUGO BOSS embodies conscious, value-oriented management.

EUR million sales
EUR million sales
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Freestanding Stores
Freestanding Stores
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Latest information

Production of face masks during corona crisis

March 2020 - Being a clothing manufacturer HUGO BOSS has decided to take decisive action. Therefore, HUGO BOSS has dedicated its clothing production site at its global headquarters in Metzingen to the manufacture of face masks, which will be donated to public facilities. In the coming weeks, HUGO BOSS will manufacture 180,000 masks.

CEO to leave HUGO BOSS AG in September

March 2020 - Chief Executive Officer Mark Langer will leave the Managing Board of HUGO BOSS AG with effect as of September 30, 2020. This has been agreed in best mutual consent between Mark Langer and the Company. In light of the current challenges caused by the COVID-19 pandemic, Mark Langer will act as a consultant until the end of the year.

Measures in response to the COVID‑19 pandemic

March 2020 - As a result of the rapid global spread of COVID-19 and in order to protect the public, HUGO BOSS has temporarily closed a large part of its own retail stores as well as many points-of-sale at important partners in Europe and North America.

Upcoming events

Further information


Information on the HUGO BOSS share at a glance.

Investor FAQ

Here, you can find answers to frequently asked questions on the company, its share and its dividend.

Investor Contact

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