WE LOVE FASHION,
WE CHANGE FASHION.
As an international fashion and lifestyle company we have specific responsibility. Our actions have a global impact in many areas: the quality and safety of our products; the people who interact with us; and the climate, which bears the consequences of our ecological footprint.
And so, sustainability, for us, means taking responsibility through ethical corporate management. As such, we are committed to a sustainable and future-oriented strategy and vision in three key areas:
PRODUCT – to long-lasting products that meet high social and ecological standards
PEOPLE – to social well-being along our entire value chain
PLANET – to production processes that are environmentally friendly and conserve resources
This commitment is a significant part of our CLAIM 5 strategy, which sets the path to our our goal of becoming one of the top 100 global brands and, also, of adding value, to society and to the planet.
CREATING VALUE FOR THE FUTURE
Sustainability is a path that we started on a long time ago, and a path we are consistently pursuing. With clearly defined sustainability goals, we are able to generate measurable added value as a company as well as for our environment. From establishing a circular economy within our company to enabling more responsible production processes in our supply chain, and empowering our employees as well as our engagement in our foundation, we are dedicated to a sustainable future through a range of measures and projects.
TODAY. TOMORROW. ALWAYS.
For us, sustainability is not an abstract ideal, but rather a continuous process that is deeply embedded in our business activities. We are continually working to develop a more responsible fashion industry through a diverse range of measures, by setting concrete goals and making a long-term commitment.
Our concept ‘TODAY. TOMORROW. ALWAYS.’ is a reflection of this commitment. TODAY – comprises the milestones we have reached as well as our ongoing projects. TOMORROW – comprises our mid- and long-term goals, which we use to evaluate our commitment to sustainability. ALWAYS – encompasses the ongoing commitments, that we have made in the areas of PRODUCT, PEOPLE and PLANET.
Today.
Product
RESPONSIBLE styles make up 31% of our product range.
People
Already, 99% of all goods are provided by finished goods suppliers that have achieved one of the top two levels in their social audit.
Planet
We have successfully reduced our CO₂emissions across our entire value chain by 13% to date (Scope 1-3, vs. 2018 levels).
Tomorrow.
Product
By 2025, RESPONSIBLE styles will make up at least 60% of our product range.
People
By 2025, 100% of our goods will be provided by finished goods suppliers that have achieved one of the top two levels in their social audit.
Planet
By 2050, we want to reach zero net emissions along the entire value chain (Scope 1-3). Milestone en route: ≥ 50% reduction in CO2 emissions by 2030.
Always.
Product
Quality and longevity: we focus on more responsible materials and top-quality workmanship for our products. This high quality ensures a long lifespan. We are also committed to the concept of circularity i.e. the promotion of closed product cicles in the textile industry.
People
Responsibility towards people and society as a whole: we respect human rights and take responsibility, not only for our employees and in our partnerships, but also for the well-being of our community and for society, as a whole.
Planet
Protecting the environment: we are improving our ecological footprint through environmentally and climate friendly processes, such as the usage of electricity from renewable energy sources and through careful management of resources.
TODAY. TOMORROW. ALWAYS. in detail
Areas of our commitment
Strategy – Responsibility with a plan
PRODUCT – innovation meets responsibility
PEOPLE – responsibility for employees and for society, as a whole
