WE LOVE FASHION,
WE CHANGE FASHION.
As an international fashion and lifestyle company we have specific responsibility. Our actions have a global impact in many areas: the quality and safety of our products; the people who interact with us; and the climate, which bears the consequences of our ecological footprint.
And so, sustainability, for us, means taking responsibility through ethical corporate management. As such, we are committed to a sustainable and future-oriented strategy and vision in three key areas:
PRODUCT – to long-lasting products that meet high social and ecological standards
PEOPLE – to social well-being along our entire value chain
PLANET – to production processes that are environmentally friendly and conserve resources
This commitment is a significant part of our CLAIM 5 strategy, which sets the path to our our goal of becoming one of the top 100 global brands and, also, of adding value, to society and to the planet.
Sustainability is a path that we started on a long time ago, and a path we are consistently pursuing. With clearly defined sustainability goals, we are able to generate measurable added value as a company as well as for our environment. From establishing a circular economy within our company to enabling more responsible production processes in our supply chain, and empowering our employees as well as our engagement in our foundation, we are dedicated to a sustainable future through a range of measures and projects.
For us, sustainability is not an abstract ideal, but rather a continuous process that is deeply embedded in our business activities. We are continually working to develop a more responsible fashion industry through a diverse range of measures, by setting concrete goals and making a long-term commitment.
Our concept ‘TODAY. TOMORROW. ALWAYS.’ is a reflection of this commitment. TODAY – comprises the milestones we have reached as well as our ongoing projects. TOMORROW – comprises our mid- and long-term goals, which we use to evaluate our commitment to sustainability. ALWAYS – encompasses the ongoing commitments, that we have made in the areas of PRODUCT, PEOPLE and PLANET.