HUGO BOSS has been supporting motor racing for over 50 years and was one of the first companies worldwide to leverage the appeal of racing. But motorsports sponsorship is more than just marketing. The dynamic, world-class sport lives by innovation, success, and precision – values that we share. HUGO BOSS is always keen to lead the way, to be a trailblazer. In 2022, we returned to Formula One as the official fashion partner of the Aston Martin Aramco Cognizant Formula One Team. At the same time, we have continued to sponsor Formula E, since 2017. Additionally, we have also been the official apparel partner of the Porsche motorsport team since 2019.