Motorsports
HUGO BOSS has been supporting motor racing for almost fifty years and was one of the first companies worldwide to leverage racing’s appeal for its own brand. But motorsports sponsorship is more than just marketing. The dynamic, world-class sport lives by the same values that we follow – innovation, success, precision and sustainability. HUGO BOSS is always keen to lead the way. As such, since 2017 we have been sponsoring Formula E, which excites motorsports fans worldwide with innovative technology and races against spectacular backdrops. In addition, we have been the official team partner of the Porsche motorsports team since 2019.