Porsche x BOSS

Building on their long-standing friendship, Porsche and BOSS look within for the Spring/Summer 2024 capsule collection, drawing inspiration from the exclusive interiors of Porsche cars.

Shot in Los Angeles, California, the new campaign centers on the energy that surrounds the phenomenon of bonding over a shared love of cars. The visuals drive home the strong message of the power of connecting through shared passions, momentum, and most of all — style.

The collection

Sporty chic pieces like bomber jackets, hoodies, leather baseball jackets, and sneakers are presented in a smart color palette of pale blue, warm gingerbread, almond-white, and deep navy.
This season sees the updated Porsche x BOSS badge, a graphical line-drawing of a classic Porsche surrounded by the capsule’s sophisticated colorways and a checkered pattern.