PORSCHE X BOSS
Two global players, one partnership
Porsche and HUGO BOSS have been collaborating since early 2019. In addition to their roots in the same region of Germany, both companies are united by their high standards of innovation and exceptional design.
The collaboration includes the development of a joint capsule collection as well as support as partner of the Porsche motorsports teams. The legendary car manufacturer joined the all-electric racing series Formula E in 2019, and we have been the official team partner of the Porsche Formula E team ever since.
The New Capsule Collection
Easygoing style and iconic sportscar design unite. The Porsche x BOSS capsule returns with a sixth season of this longstanding partnership, built on the values of innovation, precision and quality. Dressed-down essentials are given bold energy with streamlined shapes and new colors, inspired by the latest models of the Porsche Taycan. A sportscar for a new era, it is the automotive icon’s first to be all-electric and is the most successful in its class. The Fall/Winter 2021 collaboration presents warm padded jackets, must-have polo shirts and sleek sneakers in a palette of muted purple, metallic bronze and black, bringing together the best of both brands.