Tennis

THE LEGACY CONTINUES

After a successful foray into the world tennis sponsorship with the Davis Cup in the 1980s, BOSS is back on court! Kicking off the comeback with a partnership with Italian professional tennis player Matteo Berrettini in the beginning of 2022, BOSS set another milestone by becoming the official title partner of the Weissenhof tennis tournament in May. The tournament, held in Stuttgart as part of the ATP Tour, has now been renamed BOSS OPEN. BOSS brand ambassador Matteo Berrettini, who made his return to the grass-court event for the first time since his win in 2019, went on to win the tournament, once again, in 2022.

Matteo Berrettini

BOSS x MATTEO BERRETTINI
Matteo Berrettini has climbed the ranks of professional men’s tennis on the global stage. At just 26, Matteo has already won more than 100 tour-level matches, as well as 7 ATP Tour singles titles, most recently the 2022 Queen’s Club Championships and the BOSS Open, dressed in BOSS. He is the only Italian player ever to reach the final of The Championships, Wimbledon. Nicknamed ‘The Hammer’, the explosive yet humble Berrettini brings a unique skill and flair to the game of tennis. BOSS’s collaboration with Matteo, one of the world’s best tennis players, includes a long-term partnership and the launch of a standalone capsule collection. Berrettini has also been introduced as a Global Brand Ambassador for BOSS, on and off the court. “I have always been a fan of BOSS and it’s an honor to collaborate with such a powerhouse fashion brand – one that is at the top of its game when it comes to style and technical expertise”, says Matteo.
Matteo Berrettini has climbed the ranks of professional men’s tennis on the global stage. At just 26, Matteo has already won more than 100 tour-level matches, as well as 7 ATP Tour singles titles, most recently the 2022 Queen’s Club Championships and the BOSS Open, dressed in BOSS. He is the only Italian player ever to reach the final of The Championships, Wimbledon. Nicknamed ‘The Hammer’, the explosive yet humble Berrettini brings a unique skill and flair to the game of tennis. BOSS’s collaboration with Matteo, one of the world’s best tennis players, includes a long-term partnership and the launch of a standalone capsule collection. Berrettini has also been introduced as a Global Brand Ambassador for BOSS, on and off the court. “I have always been a fan of BOSS and it’s an honor to collaborate with such a powerhouse fashion brand – one that is at the top of its game when it comes to style and technical expertise”, says Matteo.

BOSS OPEN

BOSS OPEN underlines the company’s commitment to the region it calls home. The new BOSS logo was ubiquitous at BOSS OPEN 2022, with the staff, including the line umpires and ball kids, dressed in custom BOSS uniforms throughout the tournament. The logo was also emblazoned around the venue, which has hosted the competition for over a century. “BOSS has a longstanding history in sports sponsorship, and I am excited that we can celebrate our comeback to the tennis court here at the legendary Weissenhof tournament in Stuttgart. The BOSS OPEN will be a key date on the tennis calendar, with a great set of players that have the right mindset and energy it takes to succeed,” says Daniel Grieder, CEO of HUGO BOSS AG.

FURTHER SPONSORSHIP ACTIVITIES

Golf

HUGO BOSS sponsors three of the world's most exciting tournaments and eleven top professional golfers, including Henrik Stenson, Martin Kaymer, Byeong-Hun An and Patrick Cantlay.

Soccer

Within HUGO BOSS’ soccer sponsorship activities we partner with internationally renowned clubs.

Motorsports

HUGO BOSS announced a partnership with the Aston Martin Aramco Cognizant Formula One Team in July 2022. The partnership marks the return of the BOSS brand to Formula One. Additionally, we support Formula E, which is the first electric car racing series in the world, as well as Porsche Motorsport, as Global Apparel Partner.

Winter Sports

BOSS is proud to be a part of the legendary Hahnenkamm Races in Kitzbühel, Austria, once again.