To meet the demands posed by the times we live in, fashion must not only be characterized by high-quality, but also by responsibility. This is why we also select the materials for our products in accordance with environmental compatibility and animal welfare. Additionally, we develop new materials through strategic partnerships with innovative companies and start-ups for tomorrow’s fashion trends, such as the circular cellulose yarn of the Swiss innovation company HeiQ. Collaborations like this will help us reach our target of 0% polyester and nylon in our products by 2030.
We also work closely with recognized international initiatives in order to reach our sustainability goals. These include Cotton made in Africa (CmiA), the Leather Working Group (LWG) or NGOs such as People for the Ethical Treatment of Animals (PETA).
As we use materials of animal origin, such as wool and leather, in many of our products, animal welfare is very important for us. For years now, we have only used specific types of leather that are by-products of the food industry. We ensure that the down we use is not obtained through live plucking and force-feeding.
Whether it’s wool or cotton,the source of fashion is intrinsically connected with nature. Our choice of materials determines the impact we have on the planet and our goal is to reduce this impact as much as possible. Regenerative farming is a particularly promising method to achieve this goal. We have scrutinised our supply chain in this regard and are investing in partners such as SEKEM, ZQRX or Raddis®Cotton, who are working in this area. Together with our partners, we aim to ensure biodiversity and soil health by sourcing 100% natural materials according to regenerative principles or closed-loop recycling by 2030.