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HUGO BOSS PRIZE

For a quarter of a century, the Hugo Boss Prize has been at the center of the Guggenheim’s commitment to contemporary art. We recognize and applaud HUGO BOSS for their visionary partnership in this longstanding program, which has made significant contributions to the cultural landscape and introduced the work of many influential artists to a global audience.
Richard Armstrong (2021)
Director, Solomon R. Guggenheim Museum and Foundation

Excellent art for over twenty years

For more than 25 years, HUGO BOSS in cooperation with the Solomon R. Guggenheim Museum and Foundation honored contemporary artists whose work has constituted a significant contribution to the evolution of the contemporary visual arts. The prize was awarded for the first time in 1996. Within two decades that have passed since, the HUGO BOSS PRIZE has become one of the most recognized accolades in contemporary art.

The prize, which carried a stipend of 100,000 US dollars, was awarded every other year. The winners also had the opportunity to showcase their works in a solo exhibit at the renowned Guggenheim Museum in New York. 

Remarkable diversity distinguished the winners of the past years. There were no restrictions regarding nationality, age, sex or the chosen art form. Thus the HUGO BOSS PRIZE succeeded in acquainting the public with a wide range of artistic disciplines. 

Deana Lawson is the winner of the 2020 HUGO BOSS PRIZE
Deana Lawson had been awarded the HUGO BOSS PRIZE 2020. She is the 13th artist and yet first photographer to receive the biennial accolade. Lawson was selected from a short-list of six finalists, which included Nairy Baghramian, Kevin Beasley, Elias Sime, Cecilia Vicuña and Adrián Villar Rojas.
Deana Lawson is the winner of the 2020 HUGO BOSS PRIZE
Deana Lawson had been awarded the HUGO BOSS PRIZE 2020. She is the 13th artist and yet first photographer to receive the biennial accolade. Lawson was selected from a short-list of six finalists, which included Nairy Baghramian, Kevin Beasley, Elias Sime, Cecilia Vicuña and Adrián Villar Rojas.

Timeline of the earlier prize winners

1996 | Matthew Barney

American artist Matthew Barney enjoys worldwide recognition for his varied work, which includes drawings, photographs, film, sculptures and performance art. His work "The Cremaster Cycle" (1994 – 2002) is generally regarded as one of the most original films in avant-garde cinema.

Exhibition view: "The Hugo Boss Prize 1996", Guggenheim Museum SoHo, New York, November 19, 1996 through February 16, 1997

arts at a glance

Exhibitions and projects

Supporting art exhibitions in order to foster dialog on current topics in society is an integral part of our commitment. For this purpose, HUGO BOSS cooperates with renowned art museums all over the world.

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HUGO BOSS ASIA ART Award

With this art prize, HUGO BOSS had been supporting emerging Asian artists since 2013, granting them a platform for exhibiting their works at the Rockbund Art Museum in Shanghai.

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Commitment to society

Art and fashion are closely intertwined. Therefore HUGO BOSS commits to efforts giving young people access to art and fostering their creativity.

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