Museums and Projects

Commitment to contemporary art
HUGO BOSS celebrates 30 years of supporting the arts. Over the years, we have used art to connect people across cultures, working together with many inspiring artists and leading art museums and galleries worldwide. To this end, we maintain close partnerships with renowned museums and art institutions worldwide — such as the Vitra Design Museum in Germany, the Albertina in Vienna, and the Hara Museum in Tokyo.

Current Partners & Exhibitions

©Fotografiska Berlin
©Fotografiska Berlin
©Fotografiska Stockholm
©Fotografiska Stockholm
©Landesmuseum Württemberg, Photo: Hendrik Zwietasch
©Landesmuseum Württemberg, Photo: Hendrik Zwietasch
©Staatsgalerie Stuttgart, Photo: Staatsgalerie Stuttgart
©Staatsgalerie Stuttgart, Photo: Staatsgalerie Stuttgart
©Württembergischer Kunstverein, Photo: Jule Brandhuber
©Württembergischer Kunstverein, Photo: Jule Brandhuber

Earlier highlights

2012 | "JEFF KOONS"

HUGO BOSS and Jeff Koons have been on cordial terms for more than fifteen years. In 2012, the company supported the solo exhibition "JEFF KOONS" of the world-famous American artist at Fondation Beyeler in Riehen, Switzerland. Koons's sculptures such as "Balloon Dog" and "Tulips" were displayed among the work of arts. In 1997, HUGO BOSS brought the famous flower sculpture "Puppy" to the opening of the Guggenheim Museum in Bilbao.

Image: Jeff Koons Balloon Dog (Red) (1994–2000) and Tulips (1995–2004) © Jeff Koons, Photo: Serge Hasenböhler

2015 | "Konstantin Grcic – Panorama"

Konstantin Grcic is one of the most renowned industrial designers of his time. His work and his characteristic furniture designs for notable manufacturers often tread new paths and are distinguished by an industrial aesthetic. In 2015, the Vitra Design Museum dedicated a solo exhibition to him that emphasized central areas of his work. HUGO BOSS supported the exhibition as its global sponsor.

Image: Rendering, Room 3 "Public Space" © KGID

2017 – 2018 | "An Eames Celebration"

Charles and Ray Eames rank among the most significant designers of the twentieth century. Their furniture, films, books, exhibitions and media installations influenced generations of designers. Even now, everyday culture bears their stamp. From September 2017 through February 2018, the Vitra Design Museum presented a wide range from the work of the couple in four simultaneous exhibitions. Inspired by the Eames designs, HUGO BOSS developed a limited BOSS accessories collection with exclusive bags.

2018 | "Snake Eyes"

From June through September 2018, the Deichtorhallen in Hamburg presented a wide-ranging solo exhibition by Charline von Heyl, comprising works from 2005 until now. The German artist, who lives in the United States, is known for her abstract art, collages and graphical works, which feature an enigmatic visual idiom exerting a powerful emotional impact. In 2014 she was nominated for the HUGO BOSS PRIZE.

Arts at a glance

HUGO BOSS PRIZE

The HUGO BOSS PRIZE was awarded every other year. It honored artists whose work makes a significant contribution to the further evolution of contemporary art.

HUGO BOSS ASIA ART Award

With this art prize, HUGO BOSS had been supporting emerging Asian artists since 2013, granting them a platform for exhibiting their works at the Rockbund Art Museum in Shanghai.

Commitment to society

Art and fashion are closely intertwined. Therefore HUGO BOSS commits to efforts giving young people access to art and fostering their creativity.